PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. And there are studies that show that people with media logos actually can charge more money. So pitch, pitch, pitch, and let me know all of your success stories.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Always be prepared for your media interview. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 197

Radio Tools Journalism Interviews 197

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She is currently a graduate student at American University where she studies Strategic Communication.

Engineering 383

Engineering System Hotels Television 383

PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. You can also guide the conversation back to what you can answer. ” PR FOR ANYONE.

Interviews 130

Interviews Television Media Radio 130

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Critical Mention

SEPTEMBER 27, 2019

– via Oxford Economics Study. Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 100

Brand Branding Advertising Advertising 100

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. . #3 – publicity is what we call “earned media.” ” Someone else is using you as an industry expert so you’ve earned that citation. This is the power of media.

Advertising 130

Advertising Advertising Publicity YouTube 130

Mora Communications

OCTOBER 23, 2017

If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Study it, add to it, and brainstorm your own ideas. Use your TV and radio appearances and magazine and newspaper articles to land other media. Check out the list below.

Marketing 40

Marketing Radio Interviews Newspapers 40

Landis PR

APRIL 12, 2021

SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. When I used to work at KFAI Radio, I’d dig out the old PR releases that everyone else in the newsroom threw out – I wanted to uncover the alternative to the alternative news!".

Interviews 48

Interviews Radio Journalism Newspapers 48

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. There you define your stories, your media pitches and what separates you from the others in your field. Try and come up with a number of different pitch and story ideas. . The media loves numbers and studies.

Publicity 45

Publicity Construction Television Radio 45

Flack's Revenge

JUNE 2, 2015

Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. Canadaland , Radio Lab, This American Life and The Joe Rogan Experience are just some of the podcasts that routinely appear on iTunes’ “Top 10 Downloads” list each month and they each boast their own rabid, weekly following.

Advertising 100

Advertising Advertising Television Radio 100

PR 20/20

SEPTEMBER 25, 2018

Usability studies confirm this! Think of your website like an elevator pitch. Phones need to establish a radio connection before even loading your website, inevitably increasing the time users are left waiting. Is your website giving visitors too many options at a time? Consider ESPN.com , for example. Photo credit: ESPN.

Mobile 72

Mobile Web Trends Radio 72

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. The PR Stunt that Saved Batman for Generations.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. I have yet to find a convincing study that proves otherwise. Craft Your Email and Pitch The email pitch for unlinked mentions is one of the more straightforward emails you can send. But are nofollow links worthless?

Brand 62

Brand Branding How To SEO 62

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Reuters Institute for the Study of Journalism commissioned a YouGov online poll last year and found that 73% of respondents report digitally accessing news at least once per day.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Waxing UnLyrical

JULY 2, 2018

My degree is in mass comm and I went to school for a career in radio. A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

Communications Conversations

MAY 3, 2016

She has even found time to study politics and culture at Kingston University in London. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Previous PRSSA positions include treasurer and special events coordinator.

Sports 0

Sports Leadership Internal International 0

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. YOUR INDUSTRY + study.

Survey 90

Survey How To Reddit Pitching 90

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Hustle and pitch. Also take a tour of their websites and blogs.

How To 198

How To Real Estate Web Case Study 198

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Meanwhile, I was also learning the news I was writing. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Look at your pitch from the media’s perspective and not yours. Now review how you can pitch these different aspects as stories.

Film 45

Film Pitching Radio Newspapers 45

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. is exciting, but it’s impossible to promote all of the assets in one breath, so my solution is the rule of three and roundup-style media pitches. Impressive details about Explore Minnesota’s recent ROI study can be found here: [link].

Tourism 60

Tourism Travel Instagram Pitching 60

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Hustle and pitch. At Movoto, each team member pitched the target audience using email.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Masters in Communications

JULY 22, 2019

Studies have shown that hearing loss may even lead to dementia in older patients , with years of struggling to hear and the social isolation that comes with it, taking its toll. Having to ask people to repeat themselves, talk slower, or experience difficulty making out certain consonants or higher pitches.

Communications 45

Communications Construction Television Radio 45

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases.

Google 40

Google Trends Community Twitter 40

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Pitches should be personal and relevant. Image credits: Unsplash , aforementioned Muck Rack Study.

Software 106

Software Reddit Marketing Survey 106