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Can radio still drive brand conversations in a social media world? Much more than you think

Agility PR Solutions

Remember the days when radio was on every PR pro’s radar? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world?

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. This is radio nowhere. Your brand and nonprofit can be that solution, but there’s a catch. “We stood at the altar, the gypsy swore our future was right. But come the wee wee hours, well maybe, baby, the gypsy lied”. Trolls will find you.

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ICON 2022 Recap: How DE&I Helps Optimize Talent and Build Teams for the U.S. Military

PRSay

He left a career in radio and TV to help fight the war in Iraq. Paula Pedene, APR, Fellow PRSA, owner of the consultancy Paula Pedene and Associates and executive director of the nonprofit Honoring America’s Veterans, moderated the panel. She asked how the U.S.

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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time.

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. , Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

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