Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide.

Publicity 111

Publicity Writing Guidelines Construction 111

PRSay

APRIL 19, 2023

Beyond his impressive portfolio of work, Souza has also gained a significant following on social media , where he shares personal anecdotes and behind-the-scenes stories of his time at the White House. But I remember cutting pictures from the newspaper and Scotch-taping them to my closet door. 1 on the New York Times bestseller list.

Travel 66

Travel Tourism Storytelling Newspapers 66

PRSay

NOVEMBER 7, 2019

We soon started getting a lot of questions from the media. I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey.

Public Affairs 150

Public Affairs Publicity Newspapers Storytelling 150

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. After all, the media is the main lifeline of our work. Expand PR capabilities.

Publicity 68

Publicity Media Reputation Radio 68

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Authentic Storytelling Project. Media Shift. The Cision Blog. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads.more.

Storytelling 60

Storytelling Newspapers Writing Communications 60

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — With that said, 93 percent of journalists affirmed that they appreciate it when communication professionals follow them on social media. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective.

Case Study 113

Case Study Journalism Study Instagram 113

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. What role do you think storytelling plays in PR? I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

Journalism 120

Journalism Newspapers Writing Report 120

The Hoyt Organization

JANUARY 17, 2024

This plan resulted in easy access to resources provided by the university and a solid earned media effort with 85 pieces of coverage and an estimated 4.72 Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics.

Education 52

Education Publicity Radio Newspapers 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Support legitimate media. PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions. But the slope can be a slippery one. What can an honest PR person do? Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. However, I accepted an internship in Dallas after my sophomore year with Project Transformation, a non-profit working with underprivileged children, as a media, communication and PR coordinator. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

APRIL 21, 2016

Have a fundamental understanding of video storytelling. Have a fundamental understanding of converged media. My daily newspaper of choice is…Google. What advice do you have for those looking to begin a career in PR? Rapid Fire Round. I always thought I’d be…in Ohio. If I won the lottery, I’d…go to work.

Local 120

Local Newspapers Internal International 120

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts. Know the Audience.

Communications 60

Communications Storytelling Instagram Guidelines 60

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It’s all storytelling. What constitutes a successful media strategy?

Newspapers 120

Newspapers Journalism Pitching Report 120

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. MediaGazer : Brought to you by the same people behind Techmeme, this property aggregates all things media in one place. I’m constantly pulling content from the NYT for my storytelling workshops. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk.

Social Media 120

Social Media Newspapers Pitching Reputation 120

5W PR

JUNE 23, 2022

Media Coverage. The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Contently - Strategy

APRIL 19, 2021

At Contently, I think you know how much we value storytelling by now. One of America’s most reputable daily newspapers, The Washington Post , has done a fantastic job of utilizing TikTok to emphasize their exceptional company culture. original sound – We are a newspaper.

B2B 139

B2B Brand Branding B2C 139

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? News media depressed and depressing The UK is suffering from news fatigue.

Print 60

Print Storytelling Newspapers Advertising 60

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. As always, click any image for higher resolution. >>>

Survey 99

Survey Industry Leadership Study 99

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown.

Meeting 97

Meeting Journalism Employee Storytelling 97

Presspage

JUNE 19, 2018

Above all, know your business, your industry and the news media well enough to anticipate what will draw reporters and others. TV reporters now must handle social media, and newspaper reporters have to shoot video. Here are a few areas every online newsroom should offer: 1.

Automotive 117

Automotive Mobile Interviews Video 117

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. Then I get my coffee, and read the print edition of our newspaper!”.

Print 48

Print Newspapers Interviews Journalism 48

Ishmael's Corner

DECEMBER 14, 2014

A post scheduled for next week calls it the best daily newspaper in the country. Ravi Somaiya who handled the bulk of the reporting commented that “Covering the media can be a surreal job.”. I think Master Somaiya would be well-served to take a break from the media and study Business 101. Wieseltier in resigning.”

Journalism 101

Journalism Storytelling Energy Newspapers 101

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Waxing UnLyrical

MARCH 21, 2019

Insert meme of men on a train looking at newspapers here.) Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Storyteller. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. likes, retweets, followers, etc).

Technology 100

Technology Communications Training Newspapers 100