Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. The Media Polarisation Model (Version 1). link] The Media Polarisation Model (Version 2).

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Doctor Spin

NOVEMBER 29, 2023

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations.

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Doctor Spin

NOVEMBER 29, 2023

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations.

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Handbook Wikipedia eBook Comparison 52

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” To work with PR, you don’t have to know anything about PR history, academic research, or theories.” “A Articles, seminars, publicity, and social media updates. So, what do you have to do exactly?

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Doctor Spin

DECEMBER 4, 2023

Marshall McLuhan: “The Medium is the Message” “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan in the first chapter of his notable book “ Understanding Media: The Extensions of Man.” Despite being one of the most influential thinkers in media theory, McLuhan’s ideas are often widely misunderstood.

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PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

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Doctor Spin

NOVEMBER 17, 2023

Here we go: Quicklinks How To Create Knowledge PR Resource: List of Logical Fallacies and Biases How To Create Knowledge How To Create Knowledge This list of how to create knowledge presents aspects of reasoning, methodological approaches, data analysis perspectives, and philosophical frameworks. Probabilistic reasoning.

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Doctor Spin

NOVEMBER 16, 2023

Here we go: Quicklinks Types of Bad Thinking Habits PR Resource: List of Logical Fallacies and Biases Types of Bad Thinking Habits Types of Bad Thinking Habits Underpinning most of our thinking mistakes, some psychologically induced thinking habits seem to affect our ability to think clearly. This encompasses logically flawed reasoning.

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Doctor Spin

DECEMBER 7, 2023

Traditionally, intelligence was viewed narrowly, often limited to linguistic and logical-mathematical abilities. However, Howard Gardner’s theory of multiple intelligences broadens this perspective, introducing a more holistic and diverse understanding of human capability. Frames of Mind: The Theory of Multiple Intelligences.

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Doctor Spin

NOVEMBER 17, 2023

It’s a caution against over-relying on models and theories without considering the nuances of real-world situations. Acceleration Theory —This concept indicates that the winner mustn’t lead the race from start to finish. 4 I’ve written about this mental model in The Acceleration Theory: Use Momentum To Finish First.

How To 52

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Doctor Spin

MAY 30, 2023

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) There are also conversion theory effects. How does it work?

Publicity 52

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Cision

NOVEMBER 7, 2016

There is scientific research that supports similar conclusions: Since the 1970s cognitive scientists have studied increased engagement around concrete material and words in what they term dual-coding theory. As WordPress matures, media adds are one of the most robust features. You know what bold is.

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Doctor Spin

JANUARY 16, 2024

Students, usually bogged down by theory and textbooks, were now detectives and strategists, reading body language, analysing speech patterns, and forming alliances. This is a crucial concept in economics and game theory. Original work published ~44 BCE) In public relations, the dominating theory is the Excellence Approach (i.e.,

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Doctor Spin

NOVEMBER 16, 2023

Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. This encompasses logically flawed reasoning. What’s going on here?

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Mindful Marketing

FEBRUARY 28, 2021

After the video went viral , several current and former NFL players joined the social media uproar to express support for Newton , who, after all, was there to help the aspiring athletes. Many paid media pundits also offered their opinions, including ESPN’s most passionate personality, Stephen A. They taught you better than that.

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PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider.

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Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider. 8) when conducting oral history interviews.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider. 8) when conducting oral history interviews.

Interviews 40

Interviews Ethics Education LinkedIn 40

Solo PR Pro

JULY 28, 2015

focusing on facts or considering theories). Having a tendency to rely on, and trust, facts and figures (Sensing) versus noticing the bigger picture and the meaning of patterns while contemplating theories ( Intuition , which is represented by the letter “N” in assessments). Extraversion —where we gain and use energy (i.e.,

Groups 40

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Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. How to Generate Media Referenceable B2B Customers with a Blog. In other words, we buy with emotion and rationalize with logic. Analysis: The low marks for retargeting was surprising. This is an area worth testing in your shop.

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The Hoffman Agency

JULY 23, 2019

The AMEC Integrated Evaluation Framework is laudable as a theoretical model, but turning theory into practice is a challenge. The framework starts, as is logical, with defining organisational objectives and, beneath these, communications objectives. Subjective objectives. I said it again, and it’s a weight off my shoulders.

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Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It goes beyond earned media by including paid media, earned media, and owned media.

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Waxing UnLyrical

OCTOBER 14, 2010

In the event that your tips do not produce successful results, readers will be able to understand the logic behind each tip, discern what went wrong in their application, and then adapt your tips to their situation. Dubner , applies economic theory to unique cases such as, drug dealing or the Ku Klux Klan.

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Contently - Strategy

FEBRUARY 8, 2022

Although I wouldn’t back it on Shark Tank, it could exist—in theory. I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. Today social media comprises most of the $455 billion spent annually by digital marketers worldwide.

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PR Fuel

AUGUST 21, 2018

It just means we need to get back to the basics and write solid, newsworthy releases for their original intention—to get the media to pick up on the stories and share them with the world. Then their articles about your news will get found, giving you the media attention you want. To get media attention.

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ZudePR

JANUARY 26, 2016

Even when I worked with hard-core corporate people, I’ve made a point of using plain language, plain logic and common sense – and I’ve always felt that most of the people in corporate land have appreciated this.” ” Dave, the PR: You’d think for PR consultants this would be second nature.

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