Business Wire

MAY 12, 2021

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

Media Relations 415

Media Relations Blogging Storytelling Media 415

Agility PR Solutions

APRIL 4, 2024

Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount.

Media Relations 110

Media Relations Enterprise Media Communications 110

Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist. Complete Form To Learn More.

Case Study 367

Case Study Study Media Relations Media 367

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

Media Relations 194

Media Relations Trends Media Newspapers 194

Agility PR Solutions

SEPTEMBER 18, 2023

So, what does this mean for the public relations industry? What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. They’re using artificial intelligence to score leads.

Media Relations 190

Media Relations Tools Media Writing 190

Agility PR Solutions

NOVEMBER 9, 2022

The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions. You may be asking: what’s wrong with that? Shouldn’t companies be aiming to spread the word about their products or […].

Storytelling 176

Storytelling Media Relations Media Company 176

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.

Media Relations 105

Media Relations Media Storytelling Report 105

Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Media Relations 461

Media Relations Blogging Media Journalism 461

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 191

Media Relations Media Pitching Case Study 191

Axia PR

OCTOBER 10, 2023

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Tune in to learn more!

Media Relations 126

Media Relations Media 126

Prowly

JUNE 4, 2020

In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work? This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. appeared first on Prowly Magazine.

Media Relations 221

Media Relations Viral Media Trends 221

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage.

Media Relations 305

Media Relations Media Financial Corporate 305

Ishmael's Corner

AUGUST 12, 2020

No company in business history has played the scarcity card in media relations with the deftness of Apple. The post Playing the Scarcity Card in Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 187

Media Relations Media Storytelling Communications 187

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Media Relations 195

Media Relations Case Study Media Study 195

Business Wire

AUGUST 7, 2020

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Blogging 389

Blogging Media Relations Media Brand 389

Agility PR Solutions

SEPTEMBER 10, 2023

Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex.

Media Relations 110

Media Relations Agency Media Technology 110

Agility PR Solutions

JULY 27, 2023

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.

Social Media 78

Social Media Media Relations Strategy Media 78

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

Media Relations 171

Media Relations Media Report How To 171

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday.

Pitching 151

Pitching Media Relations How To Media 151

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Steve Barrett on PR

DECEMBER 10, 2021

The honorees for PRWeek’s Hall of Fame Class of 2021 demonstrate why media relations extends way beyond smiling and dialing and remains one of the most important elements of the PR toolkit.

Media Relations 150

Media Relations Media Blogging 150

PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Get more media pitching knowledge from Michael Smart here.

Media Relations 177

Media Relations Media Pitching Report 177

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. Attorneys are remarkably well-suited to be media sources.

Media Relations 66

Media Relations Strategy Marketing Media 66

Agility PR Solutions

JANUARY 20, 2021

The post Media relations in the post-COVID world: 8 best practices appeared first on Agility PR Solutions. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past.

Media Relations 180

Media Relations Media Communications Analysis 180

Prowly

SEPTEMBER 8, 2021

Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. Sorry to ruin the surprise ending, but it’s a fact. In […].

Media Relations 104

Media Relations Tools Media Software 104

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

HMA Public Relations

MAY 10, 2023

With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.

Media Relations 79

Media Relations Newspapers Media Report 79

Agility PR Solutions

OCTOBER 18, 2021

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot more involved, especially in the healthcare industry.

Healthcare 147

Healthcare Media Relations Media Strategy 147

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Agility PR Solutions

AUGUST 9, 2020

The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure. Agility PR Solutions recently conducted an informal survey of […].

Media Relations 157

Media Relations Media Survey Publicity 157

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 98

Media Relations Media Reputation Tools 98

Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. Hope to see you there!

Media Relations 199

Media Relations Twitter Media Survey 199

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 336

Media Relations Blogging Media Crisis 336

Agility PR Solutions

OCTOBER 10, 2022

The post Beyond media relations: Creating a new path for PR appeared first on Agility PR Solutions. As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust Signals provides practical advice for all marketers and business […].

Media Relations 94

Media Relations Media Agency Marketing 94