Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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Local How To Newspapers Pitching 292

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

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Media Nonprofit Pitching Analytics 98

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

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Media Relations Pitching Media Report 100

Flack's Revenge

OCTOBER 29, 2015

It said: “Ladies and gentlemen, we interrupt our program of dance music to bring you a special bulletin from the Intercontinental Radio News. Fear of rejection: PR people seem increasingly reluctant to actually call reporters, as I pointed out in my post Don’t Slam the Phone on Proven Media Relations Tactics.

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Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Avoid buzz words. Mairin McCabe.

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Pitching Comparison Writing Radio 89

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

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Measurement SEO Web Social Media 356

Onclusive

JANUARY 5, 2021

The stakes are high when it comes to media monitoring, and a robust solution will ensure you account for all relevant content. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

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Real Estate Media Analytics Enterprise 195

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Giveback stories are good. How about you?

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Pitching Training Radio Media Training 52

Prohibition

JUNE 26, 2023

Understanding Food PR Food PR, a specialised branch of public relations , focuses on promoting food and drink products or establishments. It involves the strategic crafting and portrayal of a company’s story to attract media attention and develop positive customer relationships.

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Company Radio Social Media Pitching 62

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Monitor the media environment. Connect with Lisa on Twitter: @LisaArledge.

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Resources Pitching Television Radio 214

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

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Meeting Radio Sports Telecommunications 131

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

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Software Pitching Analysis Community 135

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. However, the root motivation for seeking that media coverage is usually to increase business outcomes.

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Storytelling Media Nonprofit Government 163

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public.

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Viral Crisis Communications SEO Reputation 52

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. It’s also imperative to ensure the pitches and releases we send can be verified against scrupulous fact checkers and that our claims and promises hold tight under scrutiny.

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Publicity Media Reputation Radio 68

PRSay

FEBRUARY 20, 2020

An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An You don’t want to play favorites.

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Radio Tools Journalism Interviews 197

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. That’s not all, though. 

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Media Television Pharmaceuticals Radio 120

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

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Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

JANUARY 28, 2016

The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. I think the main difference with podcasts vs. radio is that podcasts are more niche. ” A: Sending a mass email is not a pitch.

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Radio Pitching Interviews Communications 168

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. given back to the community in a heart-warming way.

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Newspapers Radio Construction Fashion 122

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. You have carefully crafted a media list, identified top media targets, dotted your I’s, and crossed your T’s. Tailoring Your Pitches to Each Writer.

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Media Pitching Agency Media Relations 52

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

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Radio Television Social Media Sports 92

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. Public relations allows you to reach your target market, build your audience, and solidify your brand.

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Publicity Construction Television Radio 45

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

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Media Travel Radio Interviews 68

Bianchi Biz Blog

JUNE 21, 2022

They asked if I’d consider writing something for publication. During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines.

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Meeting Media Chemicals Radio 87

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

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Digital PR SEO Engineering eBook 83

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Elevate your Pitch Game. SCHEDULE A DEMO.

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Marketing eBook Pitching Radio 89

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Public relations is always changing, and technology trends are a big influence on how PR evolves. Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice. New in content-sharing: audio. Virtual Reality.

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Trends Radio Retail Technology 120

Burrelles Fresh Ideas

DECEMBER 19, 2023

May your holidays and the upcoming New Year be brimming with joy and fulfillment.

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Radio Analysis Agency Communications 106

Prakkypedia

JULY 10, 2017

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry …. This list relates in particular to those who work in media relations. They accept and use your pitches. Say goodbye to the media piece and say hello to awkward follow-ups. Mistimed pitches.

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Radio Newspapers Pitching Writing 61

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. .

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Trends YouTube Tourism Video 105

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. ’s work with iTradeNetwork connected us to Warren and his publication. What advice do you have for PR people who want to pitch you? A lifelong journalist, he has been writing about the supermarket business for 40 years. Landis Communications Inc.’s

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Meeting Media Retail Radio 92

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. So when I receive a positive response from a media outlet, I celebrate. Do you work in PR or carry out a lot of media pitching?

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Newspapers Pitching Radio Web 60

Bad Pitch Blog

OCTOBER 25, 2007

The Bad Pitch Blog will be on the BlogTalkRadio program "The Rundown" with Luke Armour. Armour is one of a handful of Ohio-based PR bloggers, which is just one reason I’m looking forward to this internet radio show on Tuesday, November 13 at 1:30 PM ET. We’ll be talking about (really) bad media relations amongst other things.

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Media Relations Radio Media Pitching 40

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. The supreme PR pitch is an abstract intellectual property. This is a guest post by Courtney Lukitsch.

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How To Agency Creativity Pitching 120

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

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