Stern + Associates

MAY 22, 2024

The Power – and Necessity – of Storytelling Having an interesting narrative is crucial to any organization’s communication strategy, but is even more important for a nonprofit. Media relations are especially important in expanding the circle of visibility and emotional connection.

Nonprofit 81

Nonprofit Strategy Communications Conference 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. PR teams are moving toward tracking the innate value of PR – not just in meeting KPIs,” she says. One example?

Trends 333

Trends Industry Government Data 333

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. One way to do that is to use smart technology to help you out. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.

Pitching 370

Pitching Data Privacy Writing 370

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. You might also be interested in: Meet the Media: Bengt Halvorson, Editor of Green Car Reports. Meet the Media: Gary Witzenburg, Freelance Automotive Journalist.

Meeting 76

Meeting Automotive Media Newspapers 76

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. The post Spotlight on a Solo PR Pro: Meet Sherry Crawley appeared first on Solo PR Pro. Today, she has owned and operated Sherry V.

Meeting 86

Meeting Education Journalism Resources 86

Remote PR Jobs

AUGUST 31, 2022

Consider the ways that you could build a more consistent relationship with management, whether that be regular meetings or monthly reports. Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. Think about what is important to your executive - and start there.

Publicity 208

Publicity How To Storytelling Construction 208

The Hoyt Organization

DECEMBER 12, 2023

How To Prepare For A Pitch Meeting To Boost Your Confidence Here are our tried and true strategies for boosting confidence when preparing for a pitch meeting. Knowing your audience is the first step toward successful preparation for a pitch meeting. Call the pitch meeting organizer if possible and ask how much time you’ll have.

Pitching 98

Pitching Publicity Meeting Storytelling 98

Ethical Voices

JUNE 12, 2023

The trainings we provide are media relations 101, how do you put together talking points? Not so much that you tie yourself in knots trying to meet your audience, but enough so that you understand not everyone is coming to your issue from the same level of understanding. How do you tell a story?

Ethics 70

Ethics Storytelling Communications Training 70

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Selecting the right PR agency for your business. technology, CPG, financial services, etc.)

Agency 195

Agency Strategy Communications How To 195

The Hoffman Agency

MAY 9, 2018

More daunting, the type of storytelling that depends on content not in the public domain takes greater expertise. We’ve come to call this one-off storytelling. When supply perfectly meets demand in the economics world, they call it equilibrium. Changing muscle memory is a challenge in itself.

Media Relations 28

Media Relations Media Storytelling Exercises 28

Onclusive

JANUARY 25, 2019

At the PRSA International Conference, attendees are able to choose from a wide range of programs spotlighting the latest in public relations and communications strategies and tactics and enjoy opportunities to enhance their personal and professional network while connecting with some of the world’s most influential companies and organizations.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But you have to let go of three false beliefs about working in public relations: 1. This is a service business, so my job is to carry out orders and meet requests. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

How To 148

How To Training Creativity Storytelling 148

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Regular dissemination of good communication, meeting and texting practices is also necessary. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. By Avni Gupta, Intern.

Agency 68

Agency Internal International Storytelling 68

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 98

Survey Industry Leadership Study 98

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. Rather, Kerlik wants the news service to abide by journalistic protocols, saying the publication will “hold daily news budget meetings and follow an editorial process like a newsroom.”.

Internal 103

Internal International Travel Tourism 103

Sword and the Script

SEPTEMBER 19, 2022

Here’s how the numbers stacked up for the top three: 74% said email; 63% said “virtual company/team meetings”; and. 47% said “in-person company/team meetings.”. That’s definitely true – PR pros have been saying media relations is getting harder for years. How will that be measured? Email open rates course. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

The Hoffman Agency

JANUARY 26, 2021

Despite not being in an office every day, I feel closer to my teams now than when I had my first Zoom meeting with them in October. This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. Collectively, I’ll carry those bits of information throughout my career.

Exercises 69

Exercises Pitching Storytelling Internal 69

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You get to put the journalistic training that many a public relations person receives into practice. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Landis PR

NOVEMBER 22, 2021

You might be able to tell how organized the reporter is if you have a Zoom meeting – or at least get a hint of their tendencies. . If the reporter can’t meet their deadlines, it isn’t going to work. He/she is your storyteller. The journalist should remember facts and data points you’ve provided and stay organized.

Ethics 52

Ethics Pitching Storytelling Report 52

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. The near future of digital news may be as tumultuous as the near past,” he wrote. “But to its audience.”. Developing just the right pitch has never been easy, however.

Pitching 215

Pitching Journalism Construction Writing 215

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 97

Agency Automotive Company Mobile 97

ImPRessions - Crenshaw Communications

MARCH 5, 2019

The New York Times posted a primer on the term after President Trump famously spoke about an off-the-record meeting he had with publisher A.G. Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. Sulzburger, thus breaking the agreement. Don’t go overboard.

Guidelines 136

Guidelines Crisis Management Report Meeting 136

The Hoffman Agency

MAY 18, 2021

My internship at The Hoffman Agency has been a full immersion into tech PR complete with real assignments, inclusion in meetings, and content development opportunities. My favorite part of the internship was the weekly intern cohort meetings and assignments. The only way to find your path is by doing.

Internal 36

Internal International Fashion Agency 36

Sword and the Script

MAY 29, 2018

2) “Budget and staffing needs to meet strategic plan goals.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. Also see these related posts: Is Media Relations Getting Harder? 19) “Numbers on social media don’t necessarily mean message throughput.”.

Corporate 77

Corporate Communications Survey Employee 77

Solo PR Pro

JANUARY 11, 2022

This is something we’ve helped do for our clients — using storytelling and content to expand awareness of a business and bring in new prospects. I look forward to meeting this challenge in the new year.

Writing 98

Writing Community Storytelling Education 98

Polaris

DECEMBER 15, 2014

10th, the most viewed title during the 30-day binge blogging challenge was “ Blogger Outreach Versus Media Relations: What Marketers Need To Know ”. It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” As I write this post on Dec.

Blogging 156

Blogging B2C Social Media Storytelling 156

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Publicity 112

Publicity Construction Corporate Study 112

PRSay

OCTOBER 31, 2019

You might have noticed a rise in articles like “10 types of people you’ll meet at private school.” Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 138

Pitching Video Engineering Web 138

Cision

JANUARY 19, 2017

They can be aspirational stories, relatable or educational. Storytelling by recognized, influential people is where PR is heading. In my everyday life I meet so many amazing experts who are reluctant to stand in the spotlight. What is your secret to media relations success? How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

DECEMBER 15, 2020

Brad Marley | Yelram Media. Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Michelle Garrett | Garrett Public Relations. But we’ll get there.”. Digital matters now more than ever.

Marketing 174

Marketing Employee Content Marketing Training 174