Onclusive

JANUARY 5, 2021

You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? Do you write a new pitch all together? Did the reporter get the email?

Software 71

Software Tools Pitching Media Relations 71

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. How 2,400 Journalists Use Social Media for Reporting .

Blogging 141

Blogging Software Google Content Marketing 141

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 170

Technology Publicity Software Pitching 170

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. 45-plus Places to Find Communications and Public Relations Jobs. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms.

SEO 103

SEO Software Resources Newspapers 103

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Journalists respond to just 3.27% of pitches. About one in three (35%) of reporters open a pitch within the first minute after it was sent.

Creativity 96

Creativity Study Ethics Publicity 96

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. To be clear: PR is more than media relations. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Quality data has made better PR monitoring and measurement possible. For those who work in tech PR, AI has not yet radically changed the way we do business, though it has affected who we do business with — clients in everything from analytics to supply-chain software now use AI to enhance their products and services.

Trends 157

Trends Privacy Data Reputation 157

Flatiron Communications

JANUARY 11, 2018

While these new digital marketing disciplines beckon, we as a profession must acknowledge that our goals have essentially remained unchanged from those early days, especially with regard to the securing editorial media coverage. The quality of the pitch itself has degraded over the last few years. they produce. most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

The Resolution Blog

OCTOBER 26, 2015

Media relations is the core skill and transparency is the belief. Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. This “intelligence profile” is where all the initial pitches and campaign ideas are formed.

Education 120

Education Measurement B2B Meeting 120

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. iSentia is an all-in-one PR software tool based in Australia.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. of individuals exposed to earned media.

Analytics 70

Analytics Report Technology Pitching 70

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement.

Employee 141

Employee Software Survey Tools 141

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Television 120

Television Interviews Engineering Tools 120

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases?

Media 149

Media Pitching Data Technology 149

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Here are three easy measures. This measure is useful for making the case to invest in content marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

OCTOBER 1, 2019

1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. 3) Prezly simplifies 1:1 pitching in its platform. Prezly published a blog post about new features to enable 1:1 pitching: “You no longer have to leave your Contacts List to send a pitch.

Pitching 62

Pitching Analysis Report Video 62

Cision

MAY 13, 2015

The proliferation of owned media. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements.

Pitching 120

Pitching Nonprofit Fashion Trends 120

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough.

How To 60

How To Software System Employee 60