Waxing UnLyrical

MAY 28, 2014

Guest Post by Jen Zingsheim Phillips. Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component. See you then!

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Waxing UnLyrical

MAY 29, 2013

Guest Post by Jen Zingsheim. We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. Influence measurement tools aren’t going away any time soon, and it’s good to see them continuing to stretch and develop to try and get to really useful data.

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Waxing UnLyrical

OCTOBER 21, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap. Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Also it’s a great recap.

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Measurement Tools eBook Analysis 73

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

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Waxing UnLyrical

SEPTEMBER 13, 2012

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Waxing UnLyrical

DECEMBER 13, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. You got it.

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Waxing UnLyrical

JULY 12, 2011

Guest post by Jen Zingsheim. [Ed: Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. and thank you, Jen!]. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

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Waxing UnLyrical

OCTOBER 26, 2011

Seeing as how Jen Zingsheim has bravely been shouldering the #measurePR burden weight the last few weeks, I thought it only right to ask her to return to this week’s chat… but this time, as a guest. How do you approach measuring influence in social media? The important question to ask is, “Why are you measuring?”

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Waxing UnLyrical

FEBRUARY 25, 2015

Guest Post by Jen Zingsheim Phillips. Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. This was back in 2008-2009, so Shonali did what most of us do when we think about PR measurement. She called Katie Paine.

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Waxing UnLyrical

AUGUST 3, 2016

Guest Post by Jen Zingsheim Phillips. The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement.

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The Resolution Blog

NOVEMBER 1, 2015

We caught up with Andrew Jennings , an Associate Digital Director at Ketchum London to find out how the team operates. The winner of 14 Cannes Lions and four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, creative and measurable results. What mix of skillsets are behind your success?

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Waxing UnLyrical

MARCH 28, 2017

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr.

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Beyond PR

MARCH 22, 2018

Just measure it in inches.” About Jen Jones. Jen Jones is the VP of Product Marketing at Cision. “Don’t pay any attention to what they write about you. ” — Andy Warhol. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts?

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Waxing UnLyrical

MARCH 19, 2014

Guest Post by Jen Zingsheim Phillips. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St. Events Guest Posts Measurement MeasurePR Resources comply socially eric schwartzman social media monitoring social media training'

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Privacy Training Social Media Media Training 84

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

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Waxing UnLyrical

MAY 31, 2011

Guest post by Jen Zingsheim. [Ed: Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]. Chapman to blog about the Great Klout Plunge of 2011.

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Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. Jodi Gersh and Jen Nycz-Conner continued on a similar note while discussing the changing journalism world. Sprinkle in a dash of inspiration, and your writing will go from good to great. Stories must go through multiple edits and read-throughs before they’re published. The same goes for businesses.

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Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

SEPTEMBER 18, 2012

PR and social media measurement. speaking on PR measurement (one of my favorite topics!). 21 #measurePR chat that Jen Zingsheim led) will be joining us to talk about his views on social media measurement. So here they are, in case you can make any of them: This Friday, Sept. And I hope it’s worth your while.

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Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet. So do join – 12-1 pm ET.

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Waxing UnLyrical

DECEMBER 23, 2010

Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Have a question for him?

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Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

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Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. On some best practices for measuring content: A2: #1 measure is #engagement. On how PR pros can improve their design, delivery, and measurement of content: A7: My mantra.DO Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

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Waxing UnLyrical

JULY 24, 2011

I am already sick of Google+ , by Jen Zingsheim at Media Bullseye. Why: especially for those of us who are fixated on “media placement,&# this is a good read as to translating that obsession online (note, I’m not going as far as to talk about “measurement,&# but this is a good way of looking at it.).

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Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. pts Settings.

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Social Media Customer Service Media Tourism 58

Waxing UnLyrical

APRIL 3, 2015

Jen Zingsheim Phillips : “Success” determined by the number of hits/outlets. I believe that’s because marketers, who tend to fight very hard to drive or own PR (see #9 above), don’t really understand how to properly measure PR … so they fall back on what they do know, or can wrap their heads around.

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Waxing UnLyrical

AUGUST 30, 2011

At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Understanding measurement is more than simply putting a name into an algorithm. Only when you have identified who these people can you source relevant measurement metrics.

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Measurement Social Media Tools Web 71

Waxing UnLyrical

MARCH 10, 2011

No wonder she’s a measurement maven!). She said, “What little I did—giving him medicine, carrying him when he couldn’t walk [trust me when I say her dog was relatively much bigger than Jen] —pales in comparison to the grace and dignity I saw in him as he got worse.

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Community Comparison Social Media Fashion 95

Waxing UnLyrical

DECEMBER 5, 2010

Why: Jen is one of the finest people it’s been my privilege to meet through social media. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Jen Wilbur Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! She loves dogs! I love dogs!

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Communications Conversations

OCTOBER 24, 2019

And people like Brian Bellmont, Jen Bellmont and Shelli Lissick who I worked with on one of my first clients all those years ago. It still kinda blows my mind that I could essentially put my client roster against any agency in town and feel like I measure up. Far too many people to list in a blog post–and I apologize for that.

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Waxing UnLyrical

OCTOBER 12, 2010

Jen Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment I know, isnt Lindsay great, Jen? I know you will run beautifully. Thanks so much for the support, I know there will be many of us rooting virtually for her on Saturday. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

AUGUST 10, 2011

PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. Moreover, AVEs are (finally) being dropped as a tool for measurement.

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Waxing UnLyrical

JANUARY 9, 2011

Measuring risk , from Jennifer Wilbur ‘s Rotten Eggs. Why: Jen is a good friend of mine, but I was struck by her willingness to share what is a very private decision and tough process. My husband and I don’t have kids either, but after watching Jen’s experience, we might yet… 4. pts Settings.

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Measurement Writing Tourism Blogging 42

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

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Conference Measurement Tourism Twitter 66

Waxing UnLyrical

DECEMBER 13, 2010

Mark as read Approve comment Exactly, Jen! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! thanks for the … [.]

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Media Facebook Twitter Film 89

Waxing UnLyrical

DECEMBER 4, 2010

Comment as pts moderator jen Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Jen, or had at least set the bar higher. $1M I completely agree that they could have changed certain aspects of the campaign to make it more palatable; Jen G. Jen points out [.] pts Settings.

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Waxing UnLyrical

OCTOBER 5, 2016

Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. Always been a data nerd.

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