Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

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Social Media Marketing Media Insurance 146

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. More emphasis on visual content: In the coming year, we expect to see an even greater emphasis on visual content in social media marketing.

Social Media 62

Social Media Marketing Media Instagram 62

5W PR

SEPTEMBER 25, 2023

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Establishing values Through storytelling, a brand can communicate its core values and beliefs.

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Storytelling Brand Branding Consumer 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

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Social Media Marketing Media B2B 149

Prohibition

APRIL 12, 2024

In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant. Recently, several major updates have captured the attention of users and marketers alike – check them out below. Get in contact today to find out how we could help you.

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Social Media Facebook Government B2C 62

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

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Video Social Media Media YouTube 118

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Cision

SEPTEMBER 20, 2021

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 431

Storytelling Data Social Media Strategy 431

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

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Storytelling Internal International Social Media 78

Cision

OCTOBER 8, 2015

Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. Storytelling. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles.

Social Media 118

Social Media Fashion Media Travel 118

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s changed how (if) we travel.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

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Content Marketing Privacy Marketing Google 111

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The Earned Media Data Disconnect. Connecting Data and Storytelling. Be emotive.

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Storytelling Data Communications Technology 0

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

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Strategy Marketing Ethics Mobile 78

Prohibition

NOVEMBER 17, 2023

Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content. In social media, the first impression is often a visual one so make it count!

Social Media 62

Social Media Media B2C Instagram 62

Cision

JANUARY 22, 2020

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 411

Storytelling Data Social Media Strategy 411

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

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Social Media Marketing Media Instagram 75

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. You can effectively use visual content to market your brand, and we’ll discuss how below.

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Storytelling Video Infographics YouTube 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social listening sets the stage. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Omnibus surveys.

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Storytelling Data Survey Financial 149

The Hoyt Organization

NOVEMBER 24, 2023

They crave genuineness, social responsibility, and a sense of shared values. Aside from consumer values changing, a new generation (Gen Z) has entered the marketing landscape. This generation of consumers matured in a digital age defined by rapid technological growth, instant connection, and the reign of social media.

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Storytelling Publicity Consumer Advertising 59

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

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Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Ronn Torossian

AUGUST 9, 2016

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. Here … READ MORE ».

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Social Media Media Storytelling Brand 150

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Inject personality into your media relations.

Storytelling 62

Storytelling B2C B2B Consumer 62

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. You can learn more about Ai here.

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Community Social Media Media Education 150

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

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Content Marketing Brand Branding Marketing 167

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

wiredPRworks

AUGUST 10, 2022

What does it mean to “be real” on social media? Your Growing Social Now show host, Barbara Rozgonyi, and Katie met via Social Media Charlotte where they shared views about social media and storytelling on an […]. The post How to Get Real on Social Media?

Social Media 52

Social Media How To Media Storytelling 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Marketing Content Marketing Social Media Employee 215

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

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Video Social Media Instagram Media 62

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Provide a brief overview of the client and their market context before delving into the specifics of the project. Here's why.

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Case Study Study Writing How To 130

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

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Strategy Marketing Local Groups 78