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Engaging Millennial Homebuyers: PR Strategies for Real Estate Pros

Victorious PR

The millennial demographic has quickly become a key target audience in the real estate industry. In fact, up until fairly recently, most millennials weren’t interested in the housing market at all, choosing instead to rent or move back in with their parents after leaving their dorm rooms in an effort to save money.

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Rebranding a Real Estate Development Company Within a Six-Weeks 

The Hoyt Organization

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. The post Rebranding a Real Estate Development Company Within a Six-Weeks appeared first on hoytorg.

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Tours (ex: facility, office, real estate walkthrough).

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Below I share highlights of each presenting company. CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. CEO Yotam Benattia said that most digital marketing systems are passive.

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Why Personal Branding Matters?

Victorious PR

And when they do find you, you must make sure you are presenting yourself in a professional way! We work with entrepreneurs, real estate professionals, and so much more. With social media and Google, people have easy access to almost anyone they want to find. They just type your name into Google and boom, there you are!

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Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Despite this, marketers must rise to the challenge like never before. The secret to online marketing during such times? Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. But how does that translate to online marketing? Redefine what a successful lead looks like.

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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach.