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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach.

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Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Despite this, marketers must rise to the challenge like never before. The secret to online marketing during such times? Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. But how does that translate to online marketing? Redefine what a successful lead looks like.

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Vital Role of PR for Crypto in 2023: Why Victorious PR Is Perfect

Victorious PR

Establishing Trust and Credibility in a Skeptical Market The cryptocurrency industry is no stranger to skepticism and cautious investors. Captivating Audiences in a Crowded Crypto Landscape The crypto market has witnessed a tremendous influx of projects, creating an increasingly crowded and competitive landscape.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes. Read below for the entire interview with Cassie: .

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The PR Agency Review Process is Broken

Ishmael's Corner

In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month. If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients.

Agency 60
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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. So how do marketers learn the ins and outs of multiple industries?

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. It is very important to know how to change the leadership and how to bring new elements. I didn’t go to a dinner nor I drank wine, I sat down and did the presentation. It was published a month ago. Host: Big-ups!