Putting the “PR” in Partnership Relations
PRSay
OCTOBER 14, 2016
Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach.
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