Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. Field test with local participants to take place in March in Yokohama.

SEO 60

SEO Engineering Mobile Pitching 60

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. Most infamously this year was the fall of the once beloved writer, J.K.

Trends 71

Trends Reputation Course Media Relations 71

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. Today you have to worry about keywords and SEO to be effective, so it is important to keep up with changing technology and the necessary skills and knowledge to remain current and effective.

Real Estate 120

Real Estate Agriculture Local Technology 120

PR Fuel

SEPTEMBER 21, 2020

Increase SEO Rankings. When you distribute a press release in many different media outlets, your SEO possibilities will grow immensely. Every well-written press release also has catchy and sharable headlines, which also wins you major SEO points. For starters, press releases offer many valuable backlinks to your site.

Writing 59

Writing SEO Local Advertising 59

Victorious PR

JULY 25, 2022

By reading about it in reputable publications such as Forbes and Entrepreneur, of course! Since working with them, our traffic to our website has increased at least 93% in the first 2 weeks without adding any improvements to SEO.” Think green initiatives, diversity, and the like. That, in a nutshell, is PR. Client Testimonials.

Real Estate 52

Real Estate How To B2C Banking 52

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. For example, ask a question to prompt discussion around the article. 500|5000 list). Blog about the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR in High Definition

FEBRUARY 18, 2019

Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. What will have had the biggest impact on Threatin’s reputation as a band worth putting on a stage was the comments and reviews posted on the channels. SEO and AdWords.

Engineering 67

Engineering Reputation Social Media SEO 67

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Since you can typically add a link within the content, guest blogging has become a common link building strategy for SEOs. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

APRIL 29, 2021

About 90% of consumers use the internet to find local businesses. Strengthen Your SEO Strategy. Search engine optimization (SEO) can help you improve your ranking on search engines like Google. Proactive Reputation Management. Without press releases, however, you might struggle to manage your online reputation.

Engineering 59

Engineering Consumer SEO Google 59

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. I think it’s somewhat common, especially now that we don’t look for SEO results any longer. What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. I think it’s somewhat common, especially now that we don’t look for SEO results any longer. What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. Most of today’s biggest email services, such as Gmail, Yahoo Mail and Outlook.com, use reputation scoring to rank the likely spamminess of a server that’s sending an email.

Marketing 114

Marketing Pitching Survey Study 114

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links. The Digital and PR Evolution.

Google 64

Google Digital PR Mobile SEO 64

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

SEPTEMBER 18, 2018

It’s not part of reputation management for the business but for you. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. This is something that takes time, but will help in the long run, both for your business and your value.

Media Relations 69

Media Relations Media Insurance Insurance 69

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

Social Media 93

Social Media Marketing Media Storytelling 93

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. In fact, if you’re still using outdated SEO methods, you might actually be getting penalized for your tactics. For shame.

SEO 40

SEO Google Writing Engineering 40

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

Buzzstream

OCTOBER 30, 2018

But as a data-driven, users-come-first company, we needed to ensure the project continued with a high-quality and reputable series of reports that we felt comfortable releasing. (In We crafted tweets from the author of each piece of content that tagged local tech leaders, VCs, top companies and more. The Campaign’s Impact.

Software 56

Software Report Data Strategy 56

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

Norton's Notes

MARCH 21, 2017

If you blog regularly it can be great for SEO but that should never be your core reason to start one or you won’t succeed and keep it going – you have to have a genuine passion for what you are writing about. I never started writing to be an influencer, to generate SEO or to get a better job. News in 2017 is hyper local.

Interviews 35

Interviews Writing Blogging Social Media 35

PR Conversations

AUGUST 18, 2011

In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective. I used it three times in Public Relations 2011.

Construction 40

Construction Internal International SEO 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Does reputation top profit? You can’t buy milk or eggs with a pound of reputation. Or the Longview Journal in the case of this particular announcement. Think about that for a moment.

Software 126

Software Case Study Advertising Advertising 126

PR 20/20

MAY 21, 2019

Picture this scenario: You Google a local business and find their listing online. If you answered no, you’re not alone— a total of 68% of consumers report that they’d stop using a local business if their online information is inaccurate. That’s why it’s critical to have localized landing pages, optimized for clicks and conversions.

Brand 59

Brand Branding Local Engineering 59

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. SEO remains the single biggest contributor to our prospect pipeline at LCI.

Agency 105

Agency Travel SEO Nonprofit 105

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. For example, below is one from Nick LeRoy who has a great SEO newsletter called SEO For Lunch. Better Business Bureau has contact information for many local businesses.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. These won’t be used for major bylines, important press releases, and other critical missives where every word counts.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Fuel

NOVEMBER 2, 2021

So, a press release company should have high domain authority and a structured SEO content creation process in all your releases to rank. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. Increase Conversion. Intended Audience.

Writing 52

Writing System Automotive SEO 52

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

Optimizing all elements of your digital footprint (such as landing pages or social media) is critical for increasing organic traffic — make sure you have taken the necessary steps towards enhanced SEO performance where possible.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. “Reputation Monitoring,” etc.) 8 I need to know what local dailies and other traditional print media outlets are saying about us. If you need local coverage, there are a number of small local news monitoring companies that might work.

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. The fourth book, Celebrating BAME Talent is published today in digital and print formats.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So do you think online PR is dead because the SEO industry certainly doesn’t.

Journalism 50

Journalism Digital PR SEO Wikipedia 50