Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Stephen Waddington

NOVEMBER 27, 2020

It’s the start of a lovely relationship and an important piece of storytelling. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. For example, print has fallen off the cliff on which it was already teetering precariously. An initial target of £1,000 was set.

Radio 89

Radio Skype Print Local 89

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. And LinkedIn is a powerhouse for B2B lead generation and recruiting. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. . ” Local travel for a global audience.

Travel 58

Travel Hotels Storytelling Content Marketing 58

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”.

Employee 147

Employee Print Writing Survey 147

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130

Airlines Transportation Print YouTube 130

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. Dislikes: Pokemon Go. What trends are you seeing in the news business that the PR industry ought to know about?

Agency 120

Agency Pitching Print Storytelling 120

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Pivoting from journalism to PR. Her experience in journalism certainly helped propel her career in PR, though.

Meeting 97

Meeting Journalism Employee Storytelling 97

5W PR

JANUARY 8, 2019

Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Telling a specific, transparent brand story. Dissolving barriers between mediums.

Brand 74

Brand Branding Instagram Fashion 74

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Effective PR is effective storytelling. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. But how can PR pros take more mundane company news and get it into a local or national news story? Once you’ve established that, then pitch a reporter, he continues.

Pitching 120

Pitching Policies Ethics Mobile 120

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. Short form video has doubled in 12 months to more than 1.5

Report 81

Report YouTube Privacy Web 81

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Determine the chronology of your business story before writing it. Did your business start when you got laid off?

Pitching 40

Pitching Media Small Business Writing 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Truth is, it’s not that dark. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Do this by being authentic storytellers and finding the right consumers with whom to connect.

Marketing 48

Marketing Social Media Video Mobile 48

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Others now describe themselves as storytellers, content curators or narrators. I’m also concerned about the advice that may be being given by PR practitioners in many global and more local current affairs. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. million donated to national and local charities. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud.

Brand 160

Brand Branding Film Internal 160

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. You founded Bob Gold & Associates in 1997. Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

PRSay

SEPTEMBER 7, 2023

I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour. I was stunned when so many postcards started coming back in the mail, and I scrambled to print more so I could essentially leave them everywhere I went. What can attendees expect from your session?

Community 164

Community Exercises Print Writing 164

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson.

Content Marketing 60

Content Marketing Publicity Marketing Television 60