Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Communications Conversations

NOVEMBER 10, 2020

: Do you need to be active on social media channels to be successful as a social media marketing professional? Some folks say “no, you don’t need to be active on social media to be good at this job.” Do you need to be active on social media channels to work successfully in this business?

Social Media 172

Social Media Media LinkedIn Instagram 172

Agility PR Solutions

NOVEMBER 21, 2022

Social recruiting is a technique that uses various social media channels to find potential candidates. Social recruiting or social hiring can help you fill permanent positions and hire high-quality candidates more quickly than traditional recruiting methods like using job fairs or local […].

Social Media 86

Social Media Brand Branding Media 86

Agility PR Solutions

JUNE 27, 2019

Business localization results in more business leads and revenue. Taking your business local means campaigning in the locality’s dominant language, designing products in a way that appeals to potential clients, and interacting with clients at a personalized level.

Local 66

Local Social Media Media Analysis 66

PRSay

DECEMBER 13, 2018

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. News websites are the next most common source, followed by radio, social media and print newspapers.

Print 149

Print Newspapers Social Media Television 149

Cision

MARCH 31, 2017

When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function. We all experience this.

Customer Service 280

Customer Service Social Media Marketing Media 280

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

Social Media 167

Social Media Media Local Pitching 167

Agility PR Solutions

AUGUST 22, 2022

It’s easy to ignore this element of marketing, however, when you see how much reach you have through social media and other […]. The post Marketing and public relations strategies to increase local sales appeared first on Agility PR Solutions.

Local 86

Local Strategy Publicity Marketing 86

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Communications Conversations

SEPTEMBER 17, 2020

Stacia hired me—in part—to help her find her voice on social media, especially LinkedIn. Now, this coaching role is one I’ve played in the past, but rarely (if ever) with a local agency owner. Talking Points Social Media Coaching. What: 1-2 monthly hour-long meetings to review social media activity.

Social Media 88

Social Media Media LinkedIn Analysis 88

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline. It’s an interesting question, actually. Biology majors.

Social Media 88

Social Media Marketing Media Local 88

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline. It’s an interesting question, actually. Biology majors.

Social Media 88

Social Media Marketing Media Local 88

Prohibition

JULY 19, 2022

We’ve been keeping our eye out for some exciting, stand-out campaigns over the last couple of months, and have compiled a round-up of those that have caught both our, and the UK medias, attention. It generated lots of engagement on social media and was also picked up by most news outlets. ??Boris Gymshark’s ‘Deload’ Barber Shop.

Social Media 110

Social Media Media B2C Creativity 110

Communications Conversations

APRIL 17, 2020

I mean, who wanted or needed frank media literacy advice from a frozen steak food? It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels. Nice to see a local company doing that here in Minnesota. APPARENTLY WE ALL DID! Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. What does that mean? But it might be a need for a dentist, doctor, lawyer, or accountant. 626 676 6419.

Local 133

Local Google Mobile Analytics 133

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts.

Social Media 121

Social Media Reddit Pinterest Communications 121

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. She spends most of her time online after 9 p.m.,

Social Media 82

Social Media How To Instagram Media 82

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I review a few to-dos with the students and lecture about social media marketing. Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

wiredPRworks

JUNE 25, 2016

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community.

Local 40

Local Social Media Media Internal 40

Communications Conversations

AUGUST 10, 2021

Because I had seen them repeatedly over the years on social media. Now, part of this is that Warby had become a classic case study around the power of social media. Back when they launched, they used social media to kick-start their brand. They kept showing up in my feeds. I’d argue north of 80%.

Social Media 78

Social Media Media Case Study Instagram 78

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. A lot huge.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. Not just a bit huge.

Local 60

Local Facebook Media Government 60

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly.

Local 99

Local Community Ethics Education 99

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

Public Relations Sydney

SEPTEMBER 12, 2018

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […].

Local 69

Local Strategy Media Pitching 69

Konnect Agency

APRIL 20, 2021

As a publicist, you are talking with the media daily as they are the gatekeepers when it comes to deciding if they are willing to include your client in their media coverage. If you are a social media manager, your conversations are with influencers who are promoting your client’s product. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 117

Social Media Conference Media Corporate 117

Polaris

MARCH 13, 2015

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say.

Social Media 100

Social Media Media Analysis YouTube 100