Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available.

Media 162

Media Fashion Television Radio 162

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Celebrities and fans took to social media immediately. Rule 1: Be Truthful.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth. How to Know if You are Mentioned on Social Media.

Social Media 61

Social Media How To Media Radio 61

Critical Mention

SEPTEMBER 15, 2021

The wants and needs of public relations and communications professionals are always evolving so we find it best to listen and even reach out to clients to see what products and features they’d like to see in our Earned Media Suite. . Media Contact Database. Users can track Instagram mentions as they’re being posted in real-time.

Radio 126

Radio Analytics Mobile Instagram 126

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. SCHEDULE A DEMO. Priscilla Osorio.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Connect with her on LinkedIn.

Writing 40

Writing LinkedIn Radio Examples 40

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Once you define your target audience, you can start building a media list. Explore media outlets outside of newspapers, too. Start Writing.

How To 101

How To Guidelines Writing Pitching 101

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Social Media Monitoring Social mentions are social posts that reference your brand.

Media 52

Media Analytics Radio Google 52

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Platform and Target Audience. Krushan Bari.

Brand 135

Brand Branding How To Radio 135

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 105

Communications Community Crisis Film 105

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

AUGUST 6, 2020

A good media database provides users with multiple ways to search for contacts by a wide range of details. . Media type. Contact methods; address, email, phone, website, social media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 104

Media Radio Local Tools 104

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Many organizations and businesses heavily rely on media data and analytics. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Viral 70

Viral Radio Media Sports 70

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. SCHEDULE A DEMO. Priscilla Osorio.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Two great ways to know what’s trending is through Google and social media trends.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

APRIL 9, 2020

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Healthcare 89

Healthcare Radio Sports Video 89

Critical Mention

OCTOBER 16, 2019

Using a media monitoring platform to track earned media provides golden opportunities to express your business value without having to put all of the work in, because the platform does the work for you. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 80

Media Analysis Radio Sports 80

Critical Mention

SEPTEMBER 27, 2019

Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Yes, social media and digital interactions are at an all-time high.

Brand 100

Brand Branding Advertising Advertising 100

Bianchi Biz Blog

JANUARY 24, 2022

We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. Paul Stanley of Kiss is also very kind. AutoVision News.

Meeting 78

Meeting Automotive Media Technology 78

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Critical Mention

OCTOBER 11, 2019

There’s Evergreen Media in Earned Media. For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post. Earned Mentions on Social Media Increase Brand Popularity. Until next time! Critical Mention.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

JULY 2, 2020

Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. Marketers can take advantage of mentions and sentiment by using the earned media results to influence how they reach out to audiences across their website and on social media.

Marketing 89

Marketing eBook Pitching Radio 89

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78