Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital. It advocates leadership, communication and common sense as the source of joy at work. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Does it include thought leadership? Is your plan holistic? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. PR is the storyteller of the organization. Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC. Optimistically, I look to a bright future for strategic communicators. When people hear “PR”, most think of only media relations.

Industry 79

Industry Print Ethics Internal 79

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Her experience in journalism certainly helped propel her career in PR, though.

Meeting 97

Meeting Journalism Employee Storytelling 97

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. She encourages everyone to have a print edition alongside Merriam Webster’s. #11

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Beyond PR

MARCH 6, 2018

percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. When thinking about a customer’s path to purchase, Google is the starting point and often the finish line.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Lead Generation. Scale & Alignment.

Leadership 111

Leadership Brand Branding How To 111

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. After all, we’re all in this together!

Employee 97

Employee Pinterest Resources System 97

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. .” And, if that’s the case, it’s good to be aware of what buttons people are pressing. It’s on my bookshelf.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. A quasi-personalized way of communicating goes a long way towards building trust.

Brand 160

Brand Branding Film Internal 160

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

SEPTEMBER 7, 2023

I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour. I was stunned when so many postcards started coming back in the mail, and I scrambled to print more so I could essentially leave them everywhere I went. What can attendees expect from your session?

Community 171

Community Exercises Print Writing 171

Cision

MAY 21, 2015

A show about communicating with clients, prospects and employees – in person, in print and online. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 39) Donna Papacosta. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

APRIL 5, 2017

Chris Lynch: Is print media dead? Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” Hats off to the Washington Post. What about brand newsrooms? Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225