Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. Take the time to educate yourself, your team and leadership about the unfolding events. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road.

Employee 78

Employee Leadership Consumer Internal 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). Not surprisingly, many PR consultants and consultancies have repositioned themselves in this space.

Education 52

Education Reputation Leadership Technology 52

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 75

Marketing eBook Case Study Measurement 75

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Underneath it all, the leadership team has to balance the blending of cultures. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. It employs 100 local staff and serves about 400 customers.

Reputation 85

Reputation Technology Tools Data 85

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 60

Marketing eBook Case Study Measurement 60

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted.

Publicity 128

Publicity Government Guidelines Facebook 128

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here.

Company 59

Company Report Government Local 59

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Beyond PR

FEBRUARY 20, 2018

In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. Follow him on Twitter @cglynch.

Strategy 69

Strategy Analysis Technology Measurement 69

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The skills, technology and workflow used in media and public relations are converging. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Download our free Path to PR Agency Leadership tip sheet. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. Think Local. Don’t overlook local printing options when considering publishing long-form content.

Print 120

Print How To Local Customer Service 120

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. . #2

Communications 63

Communications Healthcare Print Community 63

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. every time we go by one in a local construction site. Here are my findings: Marketing Technology. At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 135) “Speechwriter.”.

Employee 150

Employee Print Writing Survey 150

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. Many measurement tools are at our disposal. See more details in the full case study.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. Marketing technology doesn’t exist without data.

Marketing 66

Marketing System Data Tools 66

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? Fast forward to today, and the lessons I’ve learned from trying and testing tools, creating correlations and voraciously keeping up with trends in technology and digital media told me that we’d be here one day. Get our brand on TV? See our name splashed across a popular news segment?

Communications 40

Communications Tools Analytics Television 40

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

AUGUST 26, 2015

CEO of Likeable Local. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Guy Kawasaki (@GuyKawasaki) August 19, 2015. Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty. What is your idea of PR nirvana? ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). serve up a localized CTA for those in your city). HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not.

Marketing 40

Marketing Tools Report Data 40

NewsWhip

FEBRUARY 26, 2021

What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? Or the virus and public health measures.”. And maybe it’s a local government organization. Paul: And suppliers?

Brand 78

Brand Branding Media Government 78

Waxing UnLyrical

APRIL 2, 2016

Use technology well. When you think about it, social technologies have really transformed our world, and our work. Now, thanks to social technologies, we can connect with people in the blink of an eye, and with the click of a mouse. By now, no one expects you to be on social media 24/7 unless it’s a crisis situation.

Strategy 40

Strategy Case Study Community Creativity 40