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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value.

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Getting a “Bad Wrap.” All We Want For Christmas is Not To Hear Mariah Carey’s Song

Reputation Us

An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. From the Wall Street Journal. It is allegedly the most wonderful time of the year, and retail workers are trapped in stores, restaurants and bars with yuletide anthems blaring on a loop. How about a silent night?

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

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What’s trending in tech right now?

PR in High Definition

We’ve already seen a huge number of brands focus comms campaigns on sustainability as it becomes a key pillar in reputation building and shaping, and it’ll be interesting to see what other tech brands have in store this year to tackle the climate crisis. Want to hear more tech news from us? The post What’s trending in tech right now?

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How to Reach the C-Suite With Public Relations

Shift Communications

When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. For example, suppose we want to reach retail executives. They have limited time in the day, and anything that wastes their time immediately negates consideration, much less a sale.

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. In my mind, the two are integrated,” she said. “I

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8 Ways to Make Your Press Release More Effective

Cision

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. 2015) recommends imagining your PR as having distinct wholesale and retail operations. At the retail level are your touch points, your outreach. Journal Of Business Communication , 44 (1), 59-95.

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