Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted. More than ever, reporters are reliant on existing content for developing coverage. The pace of news is faster.

Interviews 60

Interviews B2B Media Report 60

Buzzstream

NOVEMBER 10, 2020

Rishma Dosani , Senior Entertainment Reporter at Metro.co.uk , simply said, “F*cking millions” followed by an estimated figure of 150, while Rachel Ellen Pugh , Money-Saving and Shopping Editor at Manchester Evening News , says she receives between 100 to 300 daily. . Get weekly exclusives (find a celebrity, conduct the interview etc.).

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I’m working on a legislative story right now that has been fun and challenging to write.

Meeting 95

Meeting Automotive Media Journalism 95

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Transportation 201

Transportation Print Conference Technology 201

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. I’ll add an oddball in there.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. I want to write stories that thoroughly explain what’s going on and how it impacts them.”. I also look for timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 135

Pitching Interviews Video Report 135

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. I am most excited to jump in and help run our leisure tourism campaigns.

Print 120

Print Tourism Transportation Film 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. I walk in and they’re chasing me down like paparazzi: “We want an interview, we want an interview!”.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Finish this sentence: If I am not reporting, I am ….

Meeting 90

Meeting Transportation Media Journalism 90

OnePitch

NOVEMBER 29, 2022

Bailey is a consumer news and money reporter for USA Today. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Sometimes, you don’t have that much time to give a reporter. Sometimes, you don’t have that much time to give a reporter. Good topics.

Pitching 76

Pitching Travel Writing Report 76

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Beyond PR

MAY 11, 2016

Start with these five steps to write a script that impresses viewers and converts leads. Did one of your interviews provide a soundbite so profound it made the hair on the back of your neck stand on end? Write to Your Soundbites, Touch Your Video and Let It Go. You interviewed people for a reason. What about sound?

Video 40

Video Writing Marketing Case Study 40

Solo PR Pro

JULY 5, 2022

at the latest every workday to launch breaking news, post and respond to earnings reports and field security analyst inquiries. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. if I can help it.

Meeting 98

Meeting Writing Pitching Case Study 98

Reputation Us

APRIL 18, 2017

I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Are they articulate? How available or responsive are they?

Leadership 83

Leadership Print Training Radio 83

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? You should also become a regular reader so you get to know the types of content they write and leave thoughtful comments on their posts. Others want an overview of your expertise so they can consider you for an interview.

How To 120

How To Energy Print Pitching 120

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 52

Financial Content Marketing Marketing Banking 52

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 95

Small Business Writing Engineering Infographics 95

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? Want to engage reporters and earn coverage? That’s where an online newsroom comes in handy. What Goes on an Online Newsroom?

Print 120

Print Pitching System Video 120

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. It’s not just a matter of getting a version and printing it. It’s not just a matter of getting a version and printing it.

Journalism 120

Journalism Conference Internal International 120

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. Print magazine? The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. "In It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said.

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. Wilson award for business journalism.

Meeting 87

Meeting Media Chemicals Radio 87

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Find an industry and corresponding set of reporters you can work with on an ongoing basis. Cloud) and print (The Minneapolis St. And honest!

Media Relations 100

Media Relations Pitching Media Report 100