Waxing UnLyrical

AUGUST 9, 2018

Think of it as a way of enabling people and systems to take advantage of patterns across a body of content, making it easier to find, mix and match, and redeploy content components at a moment’s notice to any device, channel, or format.”. The post Are You Writing Intelligent Content? Reuse Content, Reduce Duplication. Frustrating.

Writing 72

Writing eBook Case Study System 72

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Research if a system has been implemented before. So talk benefits, not features.

Software 151

Software How To SEO System 151

PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. The message can be fixed by writing it for employees, not for HR leaders who are proud of their progress. How did we do?

Employee 196

Employee Leadership System Corporate 196

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. The rating is “the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.”

Brand 155

Brand Branding Reddit Pitching 155

Onclusive

SEPTEMBER 23, 2019

Proactively look for opportunities to meet internal customer and all stakeholder needs . Bachelors of Science degree in Management of Informations Systems (MIS), Computer Science or other technical field. . Writing User Stories for new products / Creating Wireframe.

Engineering 150

Engineering Enterprise Construction Software 150

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We don’t get too crazy here at Wards, but we do have fun while evaluating vehicles and vehicle systems.

Automotive 83

Automotive Engineering System Media 83

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. It means that systems are failing. It’s an “indictment of an entire system of accountability.” But the most far-reaching recent example is that of Susan Fowler.

Corporate 156

Corporate Reputation Policies Employee 156

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 86

Public Affairs Communications Radio Television 86

Sword and the Script

JULY 5, 2022

Second, there’s a giant delta between the price tag – upwards of $5,000 per year – for many of these systems and the value to a diligent PR person that keeps their finger on the pulse of the media (which is 90% of the PR job by the way). International media. Tips for pitching international reporters by Business Wire.

Technology 93

Technology Software Survey Internal 93

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” So, it may well be simply a slow time of year for these companies.

Software 132

Software B2B Pitching Data 132

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Higher demand for internal coms due to max telework schedules.”.

Communications 126

Communications Crisis Internal International 126

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. You can just craft your own media strategy and hire a few interns to execute it for you. And I’m tired of it.

Print 100

Print Media Pitching Writing 100

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. What do they find credible?

Journalism 134

Journalism Media Relations Report Media 134

PR Fuel

MAY 31, 2022

When you write a press release, it gives necessary information and allows you to control the narrative. When you write a press release, think as a reporter thinks – a press release should include who, what, when, where, why, and how. It’s also crucial in your publicity campaign to write about what you don’t know.

Crisis Management 85

Crisis Management Crisis Local System 85

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 154

Company Tools Technology Software 154

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Pick one, study it as a team and then follow the steps to writing a plan. Not on my list? Managing a Chapter crisis.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

ImPRessions - Crenshaw Communications

MARCH 21, 2019

To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets.

Company 174

Company Conference Corporate Leadership 174

Maxim Behar

MARCH 13, 2024

An editor must know about their topic and proper writing and text-editing skills. So, a PR expert is supposed to have many more skills than an editor, even though a big part of a modern-day PR expert’s work is to be able to edit well, especially to write well. THE PR LANGUAGE — DO WE UNDERSTAND IT?

Corporate 59

Corporate Social Media Writing Training 59

PR Fuel

NOVEMBER 2, 2021

Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. If your goal is to onboard as many new clients by writing a press release, a press distribution company should help you do this. Support System. Multimedia Embed.

Writing 52

Writing System Automotive SEO 52

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I helped them recognize the importance of clear internal communications. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

Katie Paine's Measurement Blog

MARCH 9, 2023

The problem is that fi you hire a measurement vendor before you agree on what success looks like, it’s very possible you’ll end up with a vendor that doesn’t measure what you need measured, Start with a solid list of metrics that have to be delivered, then write up a list of cretieria. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

NewsWhip

APRIL 27, 2023

The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. TVEyes TVEyes is a broadcast media monitoring tool that enables users to search, view, analyze, and report-on international television, radio, and podcast content.

Tools 78

Tools Communications Pinterest Analytics 78

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. – eResources.

SEO 80

SEO Strategy Engineering Mobile 80

PRSay

DECEMBER 4, 2018

The good feeling readers derive from figuring out puns and other forms of wordplay can help put them in an agreeable, open-minded mood — a more receptive headspace to internalize your messages. Learn more about her training, consulting or writing and editing services at WylieComm.com. Wordplay changes minds. Email: ann@WylieComm.com.

Tools 138

Tools Communications Storytelling Newspapers 138

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. For example, you shouldn’t copy and paste proprietary data with a generative AI system. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

The Hoffman Agency

OCTOBER 4, 2022

By Sarah Rodden, Intern. I think the saying, “time flies when you’re having fun,” truly encapsulates my time interning for The Hoffman Agency. I can’t believe how quickly the past three months have flown by and that I’m already sitting down to write my final blog.

Internal 36

Internal International Policies Resources 36

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? RepUs methodically takes a “fresh eye” and unbiased assessment of your reputation both internally (e.g., Finding the truth today is difficult. Your staff?

Reputation 78

Reputation Government Film Viral 78

PRSay

OCTOBER 23, 2019

PRSA presented Richard Dreyfuss with its inaugural Civic Engagement Award yesterday during the 2019 International Conference in San Diego. Teach them to form and write clear thoughts and opinions. And you are responsible for changing our school system.”. Be comfortable with civil discourse.

Conference 123

Conference Education Ethics Internal 123

Communications Conversations

MAY 25, 2016

I didn’t work my way up from intern to VP at Weber. In fact, the system actually rewards those who work SLOWER and more INEFFICIENTLY. Let’s say Joe needs to write a blog post for a client. He can bang out the post in 5 hours, including research, writing time and editing. I’m not a career agency guy.

Agency 87

Agency System Ethics Writing 87

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad.

Tools 170

Tools Government Crisis Public Affairs 170

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system. If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). Because there is no unified system of time management, I thought I’d give you nine tips from my own experience. As a morning person, I typically spend the first half of the day on client work and/or writing projects.

System 143

System Case Study LinkedIn Community 143

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. This isn’t foolproof because a site with overall traffic doesn’t mean the page you write will get any traffic. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62