Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

MARCH 17, 2021

Karl recently took part in a BBC investigation that reported on a “toxic mix of bulling and harassment” at the site. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. Sellafield is a nuclear site close to Seascale on the coast of Cumbria.

Storytelling 147

Storytelling Local Case Study Television 147

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. PR Reporting. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Reporting on established metrics isn’t enough today. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Our facility to identify what’s of interest and effectively engage with the right reporters at the right tim, can be the difference between a stand-out success and an initiative that falls flat. An extension of internal PR and communications As a practical issue, many companies are restricted when it comes to head count.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

FEBRUARY 14, 2023

Publicize your plan of action to rectify the situation to show how important this is, and report back on it often. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Internal comms can use this to help employees understand the role they can play in achieving the brand’s vision.

Reputation 195

Reputation Automotive Brand Branding 195

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021.

Publicity 199

Publicity Government Crisis Employee 199

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Attention and reputation boost from annual report. Annual report to customers.

Report 60

Report Financial Corporate Reputation 60

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

Employee 78

Employee Automotive Storytelling Internal 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Trade allow more in-depth storytelling. Others require membership fees. Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

AUGUST 1, 2022

The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 137

Survey Communications Measurement Internal 137

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates.

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

NOVEMBER 3, 2021

Improved status of corporate communication The Future of Corporate Communications , a new report by Edelman, is the latest analysis of corporate communication function during this period of time. The headlines from the Edelman report are already familiar talking points, but the data provides an important signpost for the future of practice.

Corporate 113

Corporate Communications Government Crisis 113

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Know the difference between reporting and repeating. Weighing in on comments casts doubt; let the reporting speak for itself. Storytelling. “In Who are they?

Conference 113

Conference Communications Storytelling Social Media 113

Remote PR Jobs

SEPTEMBER 25, 2023

While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller. Here are seven storytelling tips from speechwriters that will help you get your point across. For example, “Emily, I know your top priority is increasing our international sales this year.”

Reddit 100

Reddit Storytelling Meeting Case Study 100

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Bien Perez (Senior Reporter at South China Morning Post ).

Storytelling 60

Storytelling Interviews Software Industry 60

Contently - Strategy

JULY 21, 2021

Buyer personas are like scouting reports on a representative of your target audience. When our brain internalizes the muse, it starts to do a ton of creative work in the background. Often with a drink that had a lime in it, which always brings good storytelling vibes.) They’re with us all the time.

How To 145

How To Creativity Storytelling Writing 145

The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors.

Agency 68

Agency Internal International Storytelling 68

Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology.

Storytelling 104

Storytelling Technology Report Communications 104

Landis PR

DECEMBER 12, 2022

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting will no longer be a choice for almost 50,000 companies in Europe. The press will look beyond initiatives and internal communications.

Financial 52

Financial Government Storytelling System 52

Sword and the Script

JUNE 30, 2021

Karen and Shonali were part of a group of six contributors to the survey and report. Reporting structure for communicators. Most respondents report to either the CEO (21%), CMO (20%) or chief communications officer (22%) currently. Many would prefer to be independent of marketing and report to either the CEO or CCO.

Survey 121

Survey Communications Ethics Measurement 121

PR in High Definition

APRIL 25, 2022

Attention spans are shrinking, with some reports suggesting that humans are 25% less engaged than they were only a few years ago. Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Beyond PR

OCTOBER 19, 2016

When a reporter catches you off guard, keeping your game face on can become harder – but it’s important to keep your cool, be articulate and confident. Once, I had a reporter call me and leave a vague message about something that smelled like a potential crisis. Kindly mention it to the reporter and what the correction may be.

Crisis 40

Crisis Report Internal International 40

ImPRessions - Crenshaw Communications

JANUARY 22, 2019

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. Press release quotes are often written in stilted, jargon-stuffed, or boilerplate language, the better to earn internal and legal department approval. We are storytellers. Let the quotes help tell the story.

Storytelling 174

Storytelling Corporate Internal International 174

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Software 36

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I helped them recognize the importance of clear internal communications. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Impact reports for audience: Tap into demographic and firmographic data that really dives into who your audience is. Impact reports for web conversions: Learn the answer to what do people do on your website after they consume earned media.

Media 102

Media Storytelling System Technology 102

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Is there a topic you wish the reporter had delved a little deeper? Circulate internally. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.”

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. I wanted to be a reporter for as long as I can remember. I was fortunate enough to live my dream for more than 25 years and report on some amazing stories. What role do you think storytelling plays in PR?

Journalism 120

Journalism Newspapers Writing Report 120

PRSay

NOVEMBER 7, 2019

He answered the reporters’ questions as completely and honestly as possible, but he didn’t linger in the room. Learn everything you can about what they’re doing internally and externally. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com. We cleared the air as much as we could.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Cision

APRIL 6, 2016

Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120