Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. in certain publications where you want to be featured) Strong cultural fit—can they find and “get” your voice, and are they leading the conversation?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a CEO may be the go-to spokesperson for many questions, if a media-facing VP has more background in a given area of cybersecurity or compliance, they are likely the better option. All PR teams understand the value of formal media training, and it’s often useful. Reconfirm ground rules at the top of the call.

Interviews 310

Interviews Media Banking Media Training 310

PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. To build trust with the public, companies “have to commit to it at all levels of the organization. We’re going to be about a change,” Sherinian said. Thomas Brooks asked.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Training 120

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. This should include specific communications channels, such as social media, press releases, and internal communications.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. What’s the difference between marketing, advertising and public relations? What are the advantages of public relations over advertising? What does public relations do for your business? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

PR in High Definition

APRIL 27, 2023

But when something like ChatGPT comes along and sweeps every journalist, publication and broadcast house off their feet for months on end, confidence in remaining quiet can wane. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. For PR agencies, it’s second nature to want to show value, but it’s equally important for internal teams. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. For PR agencies, it’s second nature to want to show value, but it’s equally important for internal teams. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

Bianchi Biz Blog

APRIL 3, 2023

The rollout of public chargers is not same as the build out of gas stations because many EV owners will have chargers at home. Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. I began my journalism career in 2014 as an intern at Automotive News.

Automotive 79

Automotive Meeting Report Insurance 79

Shift Communications

SEPTEMBER 14, 2017

At the beginning of the PR career track is the intern. Interns learn the PR business through the most basic of tasks and learn whether the agency and the PR world is what they want to pursue. Meanwhile, the agency learns about the interns and decides who best matches the culture of the organization. Christopher S.

Agency 87

Agency Internal International Media Training 87

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. But we in public relations do. Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

Melissa Agnes

SEPTEMBER 16, 2014

How to avoid a public relations crisis. Everyone is using social media for marketing today. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” So what does this mean for your crisis preparedness?

Crisis 100

Crisis Crisis Management How To Leadership 100

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

Media 199

Media Interviews YouTube Hotels 199

Barokas

MARCH 16, 2020

Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees. Get a gut check on every piece of communication before it is shared, to ensure it is factual, honest, necessary and useful. .

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). Timing is everything with media pitches. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Pitching 130

Pitching Television System Local 130

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. It may be tempting to ask the team to respond to website inbox queries, or to get media attention for a last-minute idea by the founder. Have news to share?

Agency 149

Agency Tools Technology Media Training 149

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training 180

Media Training Training Interviews Media 180

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. The remedy for these situations is rigorous spokesperson vetting and professional media training that preps a spokesperson for all types of media interviews. When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Prohibition

JANUARY 24, 2022

As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations. This has several advantages which may eclipse all other forms of internal crisis management solutions. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Polaris

MARCH 17, 2015

My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more.

Agency 100

Agency eBook Training Media Training 100

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! German-American Heritage Month. Global Diversity Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Waxing UnLyrical

FEBRUARY 19, 2014

But you should know that when you monitor digital communications – even if they do take place in a public environment — you’re eavesdropping and there limits to what you can and can’t listen to. Not looking bad in public is the issue employers worry about most when it comes to their employees’ activities in social media.

Social Media 96

Social Media Privacy Media Training 96

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. All of this on top of facing endless negativity from the public, and people doubting her abilities along the way.

Sports 113

Sports Retail Local Report 113

Prohibition

APRIL 23, 2020

Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Nowadays, it can all be done in the public domain. For example Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey. Kevin Anselmo, Experiential Communications. Using a Survey for New Business – A Case Study.

Creativity 40

Creativity Public Affairs Policies Survey 40

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

The Hoffman Agency

AUGUST 12, 2019

By Alannah McDermott, Intern. . Kara sat down with San Jose State University PR Professor Shaun Fletcher at HP recently to discuss how the publication uniquely covers tech and business. Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. This is where you’ll begin. The craving for bite-sized stories.

Storytelling 28

Storytelling Trends Media Training Report 28

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. PR intern’s guide to agency lingo. PR intern’s guide to agency lingo. Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192