Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. A recent Oxford University study noted that the PR industry continues to adapt to the acceleration of news cycles and the rising pressure journalists face every day. Communications here and abroad.

Internal 147

Internal International Skype Meeting 147

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Internal Communications. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 136

How To Writing Study Training 136

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In the overall study, just 16% of respondents said they publish content on a daily basis – yet those with a documented strategy were about seven percentage points higher (23%).

Content Marketing 129

Content Marketing Study Marketing Survey 129

Cision

FEBRUARY 12, 2016

Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. I love a good study–viewership habits (mobile/linear/SVOD), etc. She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences.

Pitching 120

Pitching Internal International Mobile 120

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. Would you like more case study posts? The project. Or, of course, any combination of the above. And then we pitched.

Case Study 102

Case Study Internal International Study 102

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. I started PhD research studies at Leeds Business School in February to explore this issue.

Publicity 149

Publicity Reputation Study Crisis 149

ImPRessions - Crenshaw Communications

MARCH 1, 2024

And when you’re looking at high-visibility awards that draw entries across multiple industries – such as a Crain’s Best Places to Work or an International Business Awards (the Stevies) – the task of standing out must be taken very seriously. At Crenshaw, we can and do win industry awards this way.

Industry 170

Industry Case Study B2B Resources 170

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy. These plugins automate markups and can also create Custom Fields.

SEO 98

SEO Engineering Content Marketing Google 98

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Study the briefing doc. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. But avoid rambling about topics that haven’t been approved or discussed internally. Our clients agree that briefing docs make media interviews a breeze. What’s a briefing doc?

Interviews 322

Interviews Media Media Training Meeting 322

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Burrelles Fresh Ideas

MAY 14, 2024

Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Note that plain language doesn’t consider oversimplification.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. Layoffs at internal comms platform. How does PR’s use of gAI compare to marketing? PR Tech Sum No.

Survey 152

Survey Software B2B Pitching 152

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements.

Writing 52

Writing How To Local Examples 52

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world.

Government 143

Government Survey Ethics Media 143

Wadds Inc.

JUNE 5, 2023

Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points. The functional writing style is suited to the material, exemplifying the practical aims of the author and Coleman is a big fan of lists and step-by-step plans.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

PRSay

FEBRUARY 21, 2023

After studying video at a small college, Melton joined the United States Marines Corp. The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” Melton was guest speaker for the Feb. 16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 86

Public Affairs Communications Radio Television 86

PR for Anyone

MARCH 31, 2020

and as an international speaker in over 40 countries and on all seven continents. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. He has a true global mindset born from ten years working in countries outside of the U.S.

Real Estate 214

Real Estate Video Report Twitter 214

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. How did you go about building your newsroom?

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. As I write this post, the current asking price on OpenSea is $36,099.60. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Communications Conversations

JANUARY 14, 2015

But, as I thought more about this over the holiday break (OK, I only thought about this for about 5 minutes over the holiday break), I had one interesting realization: I’m not sure I’d put “writing skills” among my must-have skills for today’s communicator. So, great writing skills are assumed.

Corporate 60

Corporate Writing Communications Internal 60

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

Publicity 150

Publicity Conference Film Advertising 150

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. The biggest draw in being a digital nomad is the freedom and global experience it brings.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. Our first study drove story volume and quality while also presenting Uberall and its team as rightful authorities on location-based marketing. But, more often than not, internal data doesn’t work for B2B PR. This is natural.

B2B 147

B2B Data Retail Survey 147

Cision

JULY 8, 2016

To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Case Study: Mattress startup Casper continues to earn media from its “not so serious” attitude and ability to strike up conversations on social. Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture.

Case Study 192

Case Study How To Media Pitching 192

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. I started PhD research studies at Leeds Business School in February to explore this issue.

Publicity 59

Publicity Reputation Study Crisis 59

Stephen Waddington

NOVEMBER 3, 2021

It follows studies by the European Communication Monitor, the Institute for Public Relations and my own report for the Government Communication Service which all reached a similar conclusion. The headlines from the Edelman report are already familiar talking points, but the data provides an important signpost for the future of practice.

Corporate 113

Corporate Communications Government Crisis 113

Solo PR Pro

MAY 17, 2022

A month into her studies at the University of Chicago, though, she started reading poetry. “I Daria later received another master’s degree in liberal studies from Georgetown University.). When she turned the column into a blog, she also evolved into writing posts about ways to think about marketing, communications and social media.

Meeting 98

Meeting Agriculture Energy Travel 98

Wadds Inc.

MAY 21, 2023

I revisit Strategic Communication Management every six months or so in my PhD studies. It’s a mix of theory, practice, and case studies. Jon has mentored me for several years and regularly calls out my use of the phrase “work in progress” in my writing about public relations.

Communications 52

Communications Case Study Print Study 52