PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.”

Measurement 183

Measurement Communications Analysis Data 183

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Training. Media Measurement. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Software 126

Software B2B Company Marketing 126

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. Others are attempting to clarify the obscured lines between trained journalists and the media. Register here for the video training and save $100!

Conference 109

Conference Internal International Storytelling 109

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program. Train with the Experts. Here’s how we did it.

Training 72

Training How To Course Software 72

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Set objectives.

Measurement 83

Measurement Strategy Banking Travel 83

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. The public relations function had a good COVID-19 pandemic.

Publicity 149

Publicity Reputation Study Crisis 149

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 75

Measurement Media Banking Community 75

Reputation Us

NOVEMBER 7, 2023

Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Train your staff on the significance of keeping sensitive information under wraps. Conduct an Internal Investigation. Communicate Proactively. We’re here to help.

Reputation 78

Reputation Real Estate Internal International 78

Stephen Waddington

JULY 6, 2022

Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To facilitate relationships and build trust with internal and external stakeholders and communities. Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Just a searching for a mystery train. They will also survey internal teams to see how the pandemic has permanently changed the band. Public relations must take a lead in offering objective facts from the best sources. Bopping through the wild blue.

Communications 164

Communications Trends Nonprofit Radio 164

5W PR

FEBRUARY 28, 2024

Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Waxing UnLyrical

MAY 2, 2011

Sometimes, though, an online community helps a business in a way that cannot be accurately measured by dollars, staff time, savings, etc. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Totally measurable, right? None involve the client’s staff.

Training 62

Training Measurement Facebook Community 62

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Give employees hope.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

This should mean that the internal stewardship of reputation falls to the chief communications officer. Some think of it as a tool for measuring ROI, but it can uncover valuable insights about stakeholder and public perception. It’s impossible to monitor and measure reputation without that baseline intelligence.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. That, my friends, is why employee communication measurement is in the state it is in.

Employee 40

Employee Measurement Communications Internal 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. In June, #measurePR goes international! But it’s huge. June #measurePR Announcement.

Media Relations 40

Media Relations Measurement Media Analysis 40

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases.

Agency 195

Agency Strategy Communications How To 195

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Contently - Strategy

JANUARY 26, 2023

Depending on who you pick, be prepared to train your thought leaders. For example, send spokespeople through media training if they’ll frequently speak with the press or send event speakers to stage training, etc. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Shift Communications

OCTOBER 3, 2014

The first time I tried to train an intern on measurement tools like Moz and Sysomos, he asked me all sorts of questions I had difficulty answering. Flexing my brain sparked thoughts like, “I never thought of measuring it like that before!”. A few more ideas: Write how-to tutorials for internal use on your team.

Training 129

Training Internal International Study 129