5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. Tips for Better Storytelling. Telling great stories isn’t always easy, but it’s an important strategy for PR agencies who want to resonate with their chosen audience.

Storytelling 60

Storytelling Infographics Agency Strategy 60

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. This content can take the form of articles, videos, infographics, webinars, and more. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

SEPTEMBER 11, 2023

Public relations strategies bridge the gap between scientific research and the general public, driving positive health outcomes. PR strategies can enhance the visibility, credibility, and impact of health and wellness research studies, fostering a deeper understanding of their implications and encouraging desired behaviors.

Publicity 78

Publicity Communications Study Storytelling 78

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Imagine posts springing to life with images, videos, slide presentations, and infographics.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Presspage

JANUARY 23, 2024

It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Others may want visual content, such as video and infographics. Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more.

Journalism 68

Journalism Strategy Brand Branding 68

PRSay

JUNE 28, 2023

When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with journalists and other members of the media. Absolutely. Make sure that every press release you send: Has a concise headline that includes action words (e.g.

Brand 145

Brand Branding Infographics How To 145

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JANUARY 31, 2024

Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals. This feedback loop allows for adjustments and improvements in future strategies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. Refresh and Redefine Your Content Strategy. Your content strategy (if done well) is the core driver of all inbound activity throughout the year. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Stern + Associates

DECEMBER 20, 2022

The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations. It’s key that social media marketers use this data to gain a deeper understanding of their audience, track the success of their campaigns, and continually improve their social media strategy.

Social Media 62

Social Media Marketing Media Analytics 62

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). List posts earn more shares.

Survey 174

Survey Marketing B2B Study 174

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity.

Community 150

Community Creativity Content Marketing Infographics 150

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? How can you use the tactics to your advantage and improve your brand’s PR?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. 13% say not following brand guidelines.

B2B 114

B2B Marketing Survey Software 114

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. .” – Lee Odden. Social media means PR pros can now create content pieces that can be shared directly with the public. You know influencers who can make a difference.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Taking the lead.

How To 108

How To Transportation Content Marketing Healthcare 108

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. They include infographics. But, they’re also thinking about it as a content hub where they can share stories via social, e-newsletters and other forms of media across the enterprise. And, they’re thinking about it as a multi-media hub.

Corporate 60

Corporate Strategy Pinterest Web 60

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. That has been a successful strategy for me at two different times, a quarter of a century apart! Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

PR 20/20

FEBRUARY 21, 2017

Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile. infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. So how can this strategy continue to revolutionize businesses? Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Critical Mention

OCTOBER 24, 2019

PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Our top picks: PR strategies can vary from organization to organization. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

DECEMBER 4, 2018

Though telling a good story is a strategy that applies to every point in the funnel, there are specific considerations to account for as your audiences moves closer to a purchase. This space is typically reserved for blog posts, infographics, social posts, and e-books. Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Breaking news and trending topics can also be leveraged to generate interest.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance.

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

Social Media 100

Social Media Media Infographics Pinterest 100

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. You can use those defining demographics to tailor your marketing strategy. Even though there are others who offer the same service or product that you do, you can still stand out by using these strategies. Click Here. Final Thoughts.

Brand 120

Brand Branding Marketing How To 120

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. If you’re going to refresh your website with modern design principles, you better have an SEO strategy in place to ensure you’ll be found by the right customers. Being desktop friendly and mobile friendly is a must.

Brand 52

Brand Branding Mobile Analysis 52

ReimaginePR

JUNE 27, 2016

This natural act of weeding out strategies that don’t work is a good thing. The ol’ “he who screams the loudest” strategy is just not effective anymore. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. You want to follow the influencer path instead.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Beyond PR

JULY 8, 2016

Both are absolutely essential, complementary puzzle pieces for your strategy. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 Content Strategy Checklist. Content Strategy Checklist for more content creation and distribution tips. Download our free Buyer 2.0

Creativity 74

Creativity Marketing Storytelling Analytics 74