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How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Create Highly Shareable Content.

Strategy 276
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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea.

Pitching 136
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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

don’t rely too heavily on any tactic, spread out your strategies. Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Link to media assets like graphs or charts and provide the data. Take Visual Capitalist for an example.

Google 71
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The Modern Press Release: How to Own and Amplify Your Brand Story With Multimedia

PRSay

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Absolutely. Getting what you give A reporter’s introduction to your brand’s story often occurs when your press release lands in their inbox.

Brand 145
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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

Writing 203