Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or

Creativity 243

Creativity Groups Retail Media Training 243

Reputation Us

JULY 26, 2019

Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. Media and Message Unity Training. PR is participating.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Yes, can you work with anybody related to your industry, you can. She started hosting an annual walk to create awareness about this.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Publicity Training 52

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And it starts with candid PR counsel and media training. She is a thought leader in communication theory, executive training and coaching. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Bianchi Biz Blog

APRIL 3, 2023

I’ll continue to cover this area and charger uptime—a sore point for the industry. Media training with clients – or even a simple interruption to bring them back to focus—would be so helpful. Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances.

Automotive 78

Automotive Meeting Report Insurance 78

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

Prohibition

OCTOBER 12, 2019

Probably the greatest issue we help clients tackle in our media training sessions is to avoid slipping into complicated industry-specific jargon. Instead, pretend you are explaining the story to a friend or family member who doesn’t work within the industry. 10) EXUDE CONFIDENCE.

Interviews 48

Interviews Media Media Training Training 48

PRSay

FEBRUARY 28, 2018

You know your industry — who would be qualified and effective on that topic? Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 114

Pitching Transportation Report Travel 114

Prohibition

JANUARY 24, 2022

Prohibition PR handle media relations. We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand. They’re very diverse from a myriad of industries and includes domestic and global companies as well.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

APRIL 19, 2019

Paid training gigs soon followed, then multiplied. I want to help more people achieve more media relations success instead of holding others back by my reticence to grow. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Chicago, Los Angeles, and so on.

Hotels 131

Hotels Training Viral Pitching 131

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Is your budget proportionate to expectations? I love expectations vs. reality memes.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

AUGUST 24, 2016

On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening. The company survived, and I worked with them for more than a year, and then managed media relations for the company during the trials of the former CEO and CFO.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA.

SEO 76

SEO Engineering Google Content Marketing 76

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA.

SEO 66

SEO Engineering Google Content Marketing 66

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Who would have thought that TV newscasts would be produced from a kitchen table or living rooms transformed into makeshift studios for anchors to broadcast from inside their homes?

Skype 206

Skype How To Crisis Pitching 206

PRSay

APRIL 24, 2020

Social media algorithms are ranked as the most important new technology impacting journalists today, while the heady promise of AI continues to fade. 41 percent of journalists agreed that social media algorithms will change the way they work the most, up from 38 percent in 2019. This is down from 19 percent in 2019.

Report 167

Report Pitching Media Survey 167

Mindful Marketing

FEBRUARY 15, 2017

Canva and ViewedIt allow you to easily create images and videos for free, and there are a plethora of media contact databases to allow you to find the right journalist covering the relevant topics that you can comment on or be a resource for. The PR industry is vast with experts that come in all sizes and shapes. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Relying on Traditional Media Relations Tactics. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. As PR marches towards becoming a digital-led industry, agency roles are becoming far more consultative than ever before. Paid media has opportunities, but agencies need to prove themselves. But they all live social media. They try again.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

JULY 3, 2013

What industry the person specializes in… Really, nothing special at all! There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”. Nothing that tells me if the person wants premium clients or discount jobs.

Marketing 100

Marketing SEO Writing Engineering 100

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. media training and communications strategy). Through doing these kinds of surveys, you learn about the industry.

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

NOVEMBER 11, 2022

Leads can and do come from anywhere, so the more people I know in our industry, the better. Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? We did a social media training together at Pinehurst–the birthplace of golf in the U.S.

Meeting 68

Meeting Social Media LinkedIn Groups 68

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Media prep didn’t stick. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation. It’s important to match the right interview opportunity with the correct and appropriate spokesperson.

Interviews 309

Interviews Product Launch Radio Media Training 309

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

Prohibition

APRIL 24, 2020

People are interested in people and what others are doing and showing yourself as a brand that has this mindset will be really appealing for consumers and the media. At Prohibition we work with a variety of brands across all sectors in both B2B and B2C industries. We create engaging PR campaigns that deliver real ROI.

Pitching 62

Pitching How To B2C Meeting 62