ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Yes, can you work with anybody related to your industry, you can. How to pitch the media. I’d love to connect.:

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

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Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or

Creativity 243

Creativity Groups Retail Media Training 243

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

Bianchi Biz Blog

APRIL 3, 2023

I’ll continue to cover this area and charger uptime—a sore point for the industry. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you? Stay tuned for AN’s project on charging infrastructure—out on April 24!)

Automotive 77

Automotive Meeting Report Insurance 77

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

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Skype How To Crisis Pitching 206

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Hotels 132

Hotels Training Viral Pitching 132

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. Before your pitch, be sure to have a visual plan in mind — it could be the difference between a journalist passing on a story or featuring it.

Journalism 211

Journalism Report Interviews Meeting 211

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Publicity Training 52

Bad Pitch Blog

FEBRUARY 4, 2007

This Autopilot pitch may read harmless. But when it comes to media relations, lazy pitching has paved our industry a highway to hell. Kami Huyse of Communication Overtones sends us the latest example of a pitch intended to be media catnip. Media training tells us three times for every one idea.

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Pitching Media Training Blogging Training 40

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Relying on Traditional Media Relations Tactics. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I’d love to connect.:

Pitching 130

Pitching Television Media Real Estate 130

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. The PR industry is vast with experts that come in all sizes and shapes. Should we hire a consultant? Do you need messaging and branding help? Crisis communications? Presentation help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. What industry the person specializes in… Really, nothing special at all!

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Marketing SEO Writing Engineering 100

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

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Technology Product Launch Crisis Management Case Study 78

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

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Publicity Marketing YouTube Video 225

Communications Conversations

JULY 18, 2019

Peg has more than 35 years experience in the PR industry–including 28 working for herself! I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. Who are some of your clients? How have you built that reputation?

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Local Course Community Interviews 94

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

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Meeting Social Media Employee Pinterest 0

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

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Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches.

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Marketing Employee Content Marketing Training 169