5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Picture a game-changing new app like Payoneer that could shake up an entire industry. PR efforts can directly target investment publications and conferences.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Editors at most publications make their editorial calendars public months in advance. World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup.

B2B 156

B2B How To Privacy Retail 156

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Navigating this environment requires strategic and innovative approaches to beauty PR.

Product Launch 78

Product Launch Consumer Community Interviews 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. They can also share their industry awards which can help show the brand’s potential for growth and success. The post Positioning Your Company for Investors appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Corporate Product Launch Internal 88

Bianchi Biz Blog

APRIL 25, 2024

Featuring hundreds of panels over the 2 days, you will be exposed to the critical cross sector conversations between CPOS, Utilities, OEMS, Government, Cities, Transport Operators needed to move this industry forward 4. MOVE America presents a unique opportunity to reach the entire mobility industry in one place.

Mobile 89

Mobile Transportation Automotive Policies 89

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Pitching under embargo gives reporters more lead time to review the news, conduct necessary research or interviews to substantiate the story, bring in additional assets and get the story published on time with full confidence they won’t be scooped. There are plenty of advantages for journalists as well as PR people. Do your research.

Pitching 177

Pitching B2B Product Launch Report 177

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 73

Automotive Mobile Technology Trade Shows 73

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. And maybe you will!

Automotive 78

Automotive Mobile Technology Resources 78

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. Following this rule shows your desire to keep your contacts informed about a company and industry on their radar, but not in a way that shows blatant disregard for what they cover. A frivolous or irrelevant product. Your company newsletter.

Pitching 170

Pitching Media Product Launch Agency 170

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Her industry contacts began sending her clients, and her solo career took off. For Shirley Johnson , taking on clients as a solo PR professional wasn’t part of some grand plan.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. News & World Report.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would.

B2B 120

B2B B2C Product Launch Creativity 120

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1. Get more people involved.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Rock the Status Quo

AUGUST 15, 2014

Regardless of the masks people wear in public, you just never know what private battles they face. His death yesterday created a carpe diem moment…At Edelman, we are in the business of helping our clients create or join public conversations. Every day you start over. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. I used the G.I.

Meeting 92

Meeting Transportation Media Journalism 92

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 75

Automotive Mobile Technology Resources 75

Communications Conversations

JUNE 14, 2018

I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space.

Communications 83

Communications Public Affairs B2C B2B 83

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I look back at my career and even now, I think what is facing our industry…it’s the blurred lines. You could give product to supporters and consumers.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

JUNE 8, 2022

And public relations isn’t always a straight path. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. What is PR exactly?” . Why do PR people feel that no one understands what we do? Because few do.

Publicity 334

Publicity Advertising Advertising Leadership 334

PR Fuel

OCTOBER 19, 2021

You may think your social media platforms are enough to get your name out there in the public eye. However, social media doesn’t assert your brand as an authoritative voice in your industry. Do you have an upcoming product launch of an innovative product? Include the Answers. What, when, why, where, how.

Writing 52

Writing Product Launch Storytelling Pitching 52

Business Wire

FEBRUARY 2, 2018

We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. Ken has more than 20 years of experience in public relations. He is a member of the Public Relations Society of America (PRSA), Ken was chair of the PRSA’s Tri-State District in 2013, encompassing more than 1,300 PR professionals in New Jersey, New York City, Connecticut, and Westchester County, N.Y.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. By creating a visually stunning and engaging mailer, you can capture your audience’s attention and leave a lasting impression.

Agency 52

Agency Marketing Creativity Consumer 52

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups.

Print 60

Print Product Launch Fashion Report 60

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62