PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 195

Meeting Education Ethics Leadership 195

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. I remember sitting with a college student at a local Starbucks. Industry Associations. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Bianchi Biz Blog

JUNE 21, 2021

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. How long have you been in journalism and how did you get started?

Meeting 95

Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

AUGUST 9, 2021

My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. Any pet peeves with PR people?

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. I also cover the financing of startup companies in the auto industry and their adjacent sectors.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. It became kind of controversial, but it was the biggest news story that month in our industry.

Meeting 73

Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. How long have you been in journalism and how did you get started? Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. One story that garnered major industry attention was on the shortage of silicon metal refinement that takes place in North America. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Report Chemicals Media 78

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

OCTOBER 24, 2022

In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying. I enjoy exploring how women’s roles across trucking have evolved and how women are continuing to persevere in a traditionally male-dominated industry.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

Pitching 58

Pitching Media Journalism Data 58

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Write a press release. 500|5000 list). Are you the one quoted?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How has the PR industry changed over the years? How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Bianchi Biz Blog

MARCH 22, 2021

Not too long ago I reported on how a local venture capitalist had been among the early investors in the company that went on to become Moderna, now one of three companies with a vaccine against COVID-19. Finding stories that show the impact of our financial industry are somewhat rare, but are fun and rewarding when you come across them.

Technology 76

Technology Report Meeting Financial 76

Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. The story was more sympathetic to the driver than most of the other coverage that arose from that event, again, because as former “rookie” driver myself, I had a sense of what he was up against in trying to learn how to be a driver in an industry that offers insufficient support to trainees.

Meeting 87

Meeting Media Chemicals Radio 87

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. It’s a stereotype that plagues anyone working in the so-called glamour industries- fashion, lifestyle, entertainment.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

In the public relations industry, keeping up with the news is a must. A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. Who else is being interviewed for the story? He’s Dr. Phil, of course.

Real Estate 120

Real Estate Interviews Journalism Local 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What is your favorite part of your job? The clients.

Local 52

Local Case Study Nonprofit Healthcare 52

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Agreeing to an interview and then becoming a no-show. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. I consider it a privilege that I try to use to help people.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. We are seeing numerous industrial applications for LiDAR in addition to rail and logistics. In so many words, the automotive industry is changing rapidly before our very eyes.

Meeting 78

Meeting Automotive Media Technology 78

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Flatiron Communications

DECEMBER 22, 2020

For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. Maybe I’m alone in the industry in wishing that all journalists adhere to a strict set of standards and practices so we at least know we’ll get an even shake.

Journalism 41

Journalism Local Facebook Report 41

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 82

Automotive Engineering System Media 82

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. Adoption of Generative AI tools by PR practitioners to date has been slow and largely used for tactical purposes.

Education 52

Education Reputation Leadership Technology 52

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

APRIL 17, 2023

We want to deliver value to our readers, who are “industry insiders” themselves. How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University.

Engineering 78

Engineering Automotive Agriculture Media 78

Flatiron Communications

JANUARY 7, 2021

For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. Maybe I’m alone in the industry in wishing that all journalists adhere to a strict set of standards and practices so we at least know we’ll get an even shake.

Journalism 36

Journalism Local Facebook Report 36

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Embrace the niche appeal of podcasts.

Media Relations 135

Media Relations Publicity Media Blogging 135

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. I haven’t looked back since.

Meeting 82

Meeting Automotive Media Transportation 82