Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 139

Survey Communications Measurement Internal 139

Ishmael's Corner

OCTOBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker.more. Techniques For Effective Business Communications. First, some stage setting.

Storytelling 150

Storytelling Internal International Report 150

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

Agency 195

Agency Strategy Communications How To 195

Ishmael's Corner

AUGUST 25, 2015

The Art Of Storytelling In Business Communications And Public Relations. I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Techniques For Effective Business Communications. Our profession is literally being reinvented right before our eyes.

Industry 60

Industry Storytelling Communications Publicity 60

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Think outside your industry.

B2B 232

B2B Agency Energy Media Relations 232

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. When faced with choosing a major as a freshman in college, public relations was a clear choice – the opportunity to tell the authentic and impactful stories of companies and organizations.

Storytelling 59

Storytelling Technology Internal International 59

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. I learned the PR industry waits for no one, and it requires adaptability. This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. The advice I would give to someone just starting in tech PR is to learn about their clients’ industries broadly.

Exercises 69

Exercises Pitching Storytelling Internal 69

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 146

Data How To Storytelling Analytics 146

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. My first impression of the industry was that it was “very cool” without knowing exactly what PR work was.

Fashion 36

Fashion Storytelling Web Internal 36

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 10) “Write and create content for internal and external audiences about my company.”. 18) “I write and distribute press releases and get executives in front of the media.”. 22) “I am a storyteller and I look out for people.”.

Employee 151

Employee Print Writing Survey 151

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another.

Media Relations 40

Media Relations Media Journalism Print 40

Wadds Inc.

JANUARY 16, 2023

When this happens, all of us in th industry suffer from their self-seeking, foolish motives. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards. As a result, their business practices and approaches are questionable at best and unethical at worst.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. At the end of the day, no matter what industry you’re in, timing matters. Today, she has owned and operated Sherry V.

Meeting 86

Meeting Education Journalism Resources 86

Stephen Waddington

MAY 16, 2019

Radu Firanescu, Digital Marketing Associate, Tea Venture @RFiranescu Relationships lead to jobs Sarah-Jayne Taylorson completed a series of media work placements during her first degree at Northumbria University. Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Being an influencer means you need to be on top of a lot of trends affecting your industry. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

MAY 29, 2018

Also see these related posts: Is Media Relations Getting Harder? Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. 12) “Internal communications is as important as external.”. 19) “Numbers on social media don’t necessarily mean message throughput.”.

Corporate 79

Corporate Communications Survey Employee 79

Mora Communications

AUGUST 3, 2016

He hadn’t locked down distribution, so part of the PR out reach was to interest distributors as well as to begin to build a name for himself in the industry. . He then brought on an intern and had her try her luck at landing media coverage for his production company and upcoming film. Treat the media with respect.

Film 40

Film Internal International SEO 40

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes understanding of how to craft a story, to whom, when, and with what. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

The Hoffman Agency

JUNE 4, 2019

Today’s journalists aren’t as open to take a meeting with a company just to get to know them or learn about the CEO’s vision for their industry. So how can a company create a media buzz without journalists writing it for them? By becoming a source for the media.

Media 34

Media Content Marketing Company Agency 34

Onclusive

FEBRUARY 10, 2022

It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Onclusive gives us the ability to see what journalists are covering and track editorial patterns both regionally and globally.” ~ Sara Eberle, Senior Director of Global Public Relations, Sophos.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 200

Writing Communications Marketing B2B 200

Beyond PR

OCTOBER 27, 2016

I’ve loved communications from the moment I set foot in the industry. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Get our brand on TV? Boy, was it overwhelming.

Communications 40

Communications Tools Analytics Television 40

The Hoffman Agency

MARCH 25, 2022

By Aliza Bolliger, Intern. My decision to join the public relations industry came from a lot of trial and error at De Anza Community College that ultimately led me to focus on two of my interests — writing and talking about my favorite companies. What do you want to do for your career?”

Industry 36

Industry Agency Storytelling Community 36

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

AUGUST 18, 2011

There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. I used it three times in Public Relations 2011.

Construction 40

Construction Internal International SEO 40

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. And the challenge for any big company, or any industry, is that it’s not a single step process.

Internal 68

Internal International Conference Public Affairs 68