Onclusive
APRIL 3, 2019
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers.
Medianet Australia
MARCH 24, 2024
In this interview with Kira Reed, Head of Corporate & Internal Communications at Australian Red Cross, she shares insights into her career journey and the impactful work she and her team are involved in.
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Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.
Ishmael's Corner
FEBRUARY 1, 2021
The Art Of Storytelling In Business Communications And Public Relations. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. The post There’s no debate: Not paying an intern as a PR agency is unethical.
PRSay
SEPTEMBER 10, 2019
But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.
The Hoffman Agency
AUGUST 23, 2022
From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.
PRSay
OCTOBER 12, 2018
Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. What’s on the mind of PR professionals these days?
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