Contently - Strategy

MAY 11, 2024

How to Write Content for Local SEO The first step is to create content that’s locally relevant. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options. Let’s take the Minneapolis-based pizza parlor.

Local 90

Local SEO Strategy How To 90

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

The Proactive Report

NOVEMBER 27, 2022

<iframe width=”560″ height=”315″ src=”[link] title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe> The post How to do Marketing the Right Way in 2023 – (..)

How To 100

How To YouTube Marketing Social Media 100

Ethical Voices

APRIL 22, 2024

We’re seeing that play out in real time, there wasn’t trust from the three other news articles that were showing the rest of the story, with accurate facts, versus this one reporter who had done very emotionally charged writing with inaccuracies who didn’t have the desire to be unbiased, balanced, or factual in her reporting.

Report 90

Report How To Ethics Nonprofit 90

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. Create a free booklet on how to strengthen the immune system to cope with infection and viruses. Offer training or consulting via video conferencing. Provide factual updates. You can watch the doodle tutorials live at 1 p.m.

Crisis 225

Crisis How To Small Business Social Media 225

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. If you write it to “wordsmithy” and it’s hard for the journalist to follow, how can you expect their audience to understand it. This week I want to talk about how you write a pitch. Most news is written on an 8th grade level.

Pitching 130

Pitching How To Media Writing 130

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

PR Fuel

NOVEMBER 16, 2020

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. If you fail to write a strong document, however, you could also fail to generate leads. Know the Focus.

Writing 60

Writing How To Examples Consumer 60

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. How long can something last when it doesn’t evolve? More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about.

Writing 100

Writing How To Print Corporate 100

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. But how do you do this well and consistently if you are not already a huge company? How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in shaping a brand’s image.

How To 78

How To Community Customer Service Tools 78

Communications Conversations

SEPTEMBER 16, 2021

Up first: How to create digital and social media content that gets results. It starts at the about the 10:50 mark in the video (sorry–got on early to make sure everyone was on!). The topic: How to network in a post-pandemic world. The next webinar will be held in early November.

Social Media 78

Social Media Writing Media Video 78

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. If you want to discover how to end a press release so that you can ensure your big news makes the greatest impact , we are going to tell you how you can achieve that.

How To 104

How To Writing Video Fashion 104

ReimaginePR

MARCH 30, 2020

How to Review for an Quiz. Learning French with movies can be exceedingly rewarding and fun, but you want to be sure that you don’t wind up watching videos which are 90 percent in English. YouTube is a movie sharing website which allows help writing essays everyone to watch videos free of charge.

How To 120

How To YouTube Video Web 120

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? Headline writing tips. Video Guide. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. How can you help your audience win, even if it’s a small win?

eBook 219

eBook How To Writing Community 219

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. If you’re not sure how to build a list of media contacts, look for a press distribution company.

How To 101

How To Guidelines Writing Pitching 101

ReimaginePR

MAY 30, 2016

Videos have the power to grab your audience’s attention and establish an emotional connection. While your viewers listen to what you say and how you get your points across, they’ll feel as if they know you; like they’re standing right in front of you in person. I’m not surprised by this. Click Here. Tip #1: Be Prepared. Click To Tweet.

Video 120

Video Brand Branding Writing 120

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. For example, a launch date or a campaign deliverable like a video. But first, what is a brief?

Writing 40

Writing Agency How To Examples 40

Contently - Strategy

JANUARY 16, 2020

Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it. So, of course, I Googled “how do I chop a fennel bulb?”

YouTube 145

YouTube SEO How To Video 145

PRSay

APRIL 5, 2017

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. The question is how to do you take better pictures?

Video 138

Video Film Instagram Leadership 138

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. Live video is a compromise of quality for timeliness.

Facebook 63

Facebook Video How To Retail 63

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Determine the purpose of your video.

Video 120

Video Film Content Marketing Strategy 120

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators.

Video 120

Video Brand Branding Trends 120

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. They may even face multiple job offers. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

Contently - Strategy

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. Visit our scale content production page.

SEO 52

SEO How To Engineering Mobile 52

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. When you write content piecemeal, you sometimes can’t see the bigger picture of what you’ve written as easily as having it all laid out on a calendar.

How To 0

How To Content Marketing Conference Analytics 0

Cision

NOVEMBER 7, 2016

For example, Soundcloud or YouTube embeds may load faster than a self-hosted audio or video files. To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have. As WordPress matures, media adds are one of the most robust features. You know what bold is.

How To 308

How To Tools SEO System 308

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

Pitching 130

Pitching Television Trends YouTube 130

Cision

JANUARY 8, 2018

With information at everyone’s fingertips, audiences can read about new company offerings and watch videos online, but true understanding comes from hands-on experience. The media, bloggers and influencers also require a deep understanding of your offering since they often have to write articles or reviews about new gadgets or services.

Company 222

Company Trade Shows How To Product Launch 222

Cision

OCTOBER 4, 2016

What I want to do in this post is to discuss the reasons why your email could get caught in a spam filter and how to triage that situation if it happens. Tell recipients how to unsubscribe from the list. No Javascript, Code, Video, or Embedded Forms. Algorithmic versus Manual Flagging. Subject line should not be deceptive.

How To 0

How To Reputation Report Marketing 0

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1

Social Media 233

Social Media How To Insurance Insurance 233

Presspage

JUNE 12, 2018

First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. All of a sudden anyone could use a platform to publish their own content, then images, and then videos. Make sure to categorize your videos, blog posts, and audio files.

Brand 92

Brand Branding How To Writing 92

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

Writing 59

Writing Product Launch Examples Consumer 59

Melissa Agnes

JULY 15, 2014

I’ve been writing for a while now about the five P’s of crisis comms planning : Procedures (simple, intuitive, adaptable – the playbook). Check out the below video. Dr. Vince Covello, video on Message Mapping from Patrice Cloutier on Vimeo. By Patrice Cloutier. People (their training, skills needed, rostering).

Crisis 248

Crisis Crisis Communications How To Training 248

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. You’re more likely to remember Sharpie the next time you need to write a note. Want tips on how to make your story stand out with visuals and video? How can you use those devices in your own audio and video pieces?

Video 120

Video Storytelling Local Creativity 120