Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Chances are you’ve got a lot on your plate. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. Not sure how to start this? Implementation Tip!

Facebook 175

Facebook Community Advertising Advertising 175

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Write a snappy email subject line that will grab attention, but stay away from clickbait. Are you still writing bland, generic press releases and sending them to every journalist in the entire country who has ever written about this sector?

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

OnePitch

JANUARY 10, 2023

How to Standout in His Inbox . [00:04:18] I asked you, how does a pitch stand out in your inbox? [00:04:25] So, it’s not really about trying to write a clever like subject line or like a clever pitch note. If you’re going to write a long letter, no one’s going to read it.”. BB: Video or phone interview?

Pitching 77

Pitching Financial Video Product Launch 77

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Chief Marketer: Video Marketing. Instead, consider exploring an exploding medium like video.

Trends 57

Trends Marketing Software Video 57

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Promote your story on your website with visual cues such as banner imagery, videos, etc. Anchor your event message with visuals. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. The social platform for video-sharing was touted as the next big thing, until it wasn’t. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. How do you interact with them in person? First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. Where to seat which reporter at the round table?

Pitching 36

Pitching Transportation Conference Report 36