Ronn Torossian

JUNE 15, 2023

There are a few things that PR professionals that are new to the industry should know about to […] The post How to Grow Your PR Career appeared first on. PR professionals are responsible for managing the reputation of their clients, whether they are individuals, organizations, or brands.

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Prowly

NOVEMBER 2, 2020

The post How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About appeared first on Prowly Magazine. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are in short […].

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ReimaginePR

NOVEMBER 1, 2020

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

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Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? It’s about controlling the narrative. Know how well your messaging works. Read the full case study.

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Onclusive

MARCH 29, 2022

In fact, there are so many that you’ll want to first go through the process we outlined in our blog series to get really clear about your needs and requirements: Clarify what success looks like. How accurate is their media database, and do they have a PR CRM? Set your goals. Define your KPIs. Establish your measurement framework.

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Prowly

NOVEMBER 13, 2023

But what about what they are saying? With a […] The post How to Use Sentiment Analysis in PR? Keeping track of who is mentioning you has become one of the most basic activities in PR. If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context. How would you respond to that?

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative. Timing is key. Communicate with stakeholders .

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” Don’t let the business owner brag about his penchant for risk or generous attitude without getting the examples that illustrate it. “What do people not understand about your job/business/category?” We work hard to recruit the best.”

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PR for Anyone

MARCH 23, 2022

What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. Bottom line, getting publicity is about reaching more potential clients and customers. The post How to Get in Magazines appeared first on Christina Daves - PR Strategist.

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Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! How will we do it? However, this is not just about the purpose of the initiative and investment. The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities.

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Business Wire

JULY 9, 2021

Wouldn’t it be nice if we could use perception filters to influence how investors and financial analysts think about public companies? I am sure many management teams would love to use something like a perception filter to ensure that only positive things are said about their companies.

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PR for Anyone

JANUARY 20, 2022

I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. The fastest way to never get asked back again is by making it all about you and selling. This week, I want to give you some tips on how to give a great media interview.

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PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with social media is the “social” part. Listen to what people are talking about. I did this video about TikTok.

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Axia PR

MARCH 20, 2024

Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets. Knowing how to categorize and prioritize media outlets as you build relationships to earn media coverage is essential in maximizing your efforts and securing coverage that matters to your executives.

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Onclusive

DECEMBER 1, 2021

It allows you to accurately measure how many times people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, and sales – even if there is no backlink in the article.

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PR for Anyone

OCTOBER 12, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Look at holidays and what you can relate your real estate business to and then post things about that. How can you fix your credit quickly? Bad credit?

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PR for Anyone

NOVEMBER 18, 2021

One of our success stories is actually a branding expert who landed in the media discussing how to build a brand on social media. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. This week, I want to talk to you about, how do you build your brand through social media?

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Be straightforward about deadlines and exclusives. That means they’re more discerning about when they do respond. Given the stakes, a small screw-up can be a disaster.

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Agility PR Solutions

APRIL 9, 2024

If they find positive things being said about you, they will have a positive impression about you. Maintaining a positive […] The post How to repair and reclaim your online reputation—a complete guide appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

We know everyone is busy in the news world but with the right attention grabber, you’ll never have to worry about someone being too busy for your story. . When preparing to pitch this story, think about what assets the media could use in addition to commentary. Have supporting assets . They say a picture is worth a thousand pitches.

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Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

So how can a brand representative go about building a B2B event around a remembrance or holiday? Brands should be selective about which holidays they celebrate. Check out this post from Ron Stein about annual events and holidays B2B brands can leverage.) But there’s a catch.

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ImPRessions - Crenshaw Communications

APRIL 13, 2022

Joanna Seddon’s most memorable experience with the influence of corporate brand purpose isn’t about P&G or Coca-Cola, although their programs were impressive. The post How To Build A Purpose-Driven Brand appeared first on Crenshaw Communications. But its strength isn’t limited to mega-brands.

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ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

The good news about the platform is that it’s already loaded with notable personalities and influencers due to its Instagram origins, yet it’s still catching up in attracting the types of business influencers most B2B brands want to engage or partner with. The post How to Use Threads For B2B PR appeared first on Crenshaw Communications.

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Prowly

FEBRUARY 13, 2024

Do you want to be in control of how the media talks about your brand? Definition, Examples + How To Guide appeared first on Prowly Blog. You don’t need to learn magic or the art of mind reading. Today, we’re going to […] The post What Is a Media Kit?

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PR for Anyone

OCTOBER 14, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Think about who you want to work with? If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. The system works!

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Prowly

FEBRUARY 5, 2024

Press releases are usually all about writing. Add press release templates to the mix, and expect […] The post How to Design a Press Release (w/ Tips & Examples) appeared first on Prowly Blog. However, a different – design focused – approach sheds light on some game-changing aspects.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Not everything is about coverage. Our job is to educate them in advance about what media need and want.

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ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications. PR is really a very small industry. .

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PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Think about what topic you are an expert on and then think about how it can help those watching. Social media is a hot topic and something that is frequently talked about.

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PR for Anyone

NOVEMBER 2, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE so you know about all of our great videos like this right when they come out. Make sure your “About” section is in the first person and address, “What’s in it for me?” What is your secret sauce?

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ImPRessions - Crenshaw Communications

JULY 1, 2020

Here are some examples: Hi XX, For your Movers & Shakers column, thought you might be interested in a recent hire by XX… Hi XX, Saw your tweet about XX. To make sure your target hasn’t forgotten about your original note, try a follow-up email a day or two later. Stumped on how to spice up your follow up?

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Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. Tell me about this email. I’m happy to talk with you about it.”

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PR for Anyone

OCTOBER 11, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The post How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents appeared first on Christina Daves. 3StepstoPRSuccess.com.

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