Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Why your online reputation matters and how ReputationGrower helps you protect it. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. Gone are the days of ranking through brute-force, high-scale link building.

How To 62

How To Google SEO Pitching 62

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. Gone are the days of ranking through brute-force, high-scale link building.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. Gone are the days of ranking through brute-force, high-scale link building.

How To 62

How To SEO Google Pitching 62

Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report!

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

DECEMBER 14, 2020

The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive. However, knowing how to implement SEO tricks online is not always intuitive.

SEO 105

SEO Engineering Google Writing 105

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. So, of course, I Googled “how do I chop a fennel bulb?” But there was one problem.

YouTube 127

YouTube SEO How To Video 127

PR 20/20

JUNE 30, 2022

Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). In order to build a structurally sound website and increase rankings and visibility online, marketers are turning to pillar pages to illustrate expertise in specific topics. Improved Quality Content.

Engineering 80

Engineering SEO Instagram Writing 80

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. Keep reading to discover how a well-structured press release can boost business growth. Read on to discover how press releases can set you up for success today!

Engineering 105

Engineering SEO Consumer Content Marketing 105

PR 20/20

DECEMBER 14, 2022

Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Great, so how do I know if a post is worthy of being a content edit?”. Great, so how do I know if a post is worthy of being a content edit?”.

SEO 52

SEO Google Engineering eBook 52

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Additionally, press releases can give your SEO efforts a huge boost. Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. Five Best Communications Practices for Your Tech Company.

Company 98

Company Communications Case Study Engineering 98

Buzzstream

FEBRUARY 9, 2024

Black hat link acquisition methods are some of the ones mentioned in the previous section, like buying links through link farms or using hidden links, all to boost a site’s ranking. Content-Led White Hat Link Building Tactics Below are white hat link building tactics that require new or existing content.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name.

Brand 62

Brand Branding How To SEO 62

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We’ve always worked to create content for brands, and we still do. Then there’s the content explosion. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Understanding SEO.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Cision

MARCH 13, 2017

Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Should you invest more in SEO or in PR? can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

PR 20/20

JANUARY 16, 2023

For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement.

Blogging 52

Blogging Marketing Pinterest SEO 52

Rock the Status Quo

APRIL 26, 2017

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. “A great headline isn’t the magic bullet for content marketing; clarity is.” ” @morgancarrie… Click To Tweet.

SEO 133

SEO Community Writing Content Marketing 133

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Once you’ve established your brand across social media, you’re ready to move onto content generation.

SEO 80

SEO Social Media Strategy Media 80

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 151

Software How To SEO System 151

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Long-form, report style content. Our most popular answer from respondents was to use long-form, report style content to execute link building campaigns.

Infographics 160

Infographics Data Blogging Mobile 160

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. It may be time to consider press releases. What Are Press Releases?

SEO 52

SEO Engineering Web Trade Shows 52

Buzzstream

FEBRUARY 1, 2024

I suspect that whether or not you secure coverage is more down to factors like how compelling (or otherwise) the story you’re selling in is, plus whether or not you’re taking that story to the most appropriate journalists.” With email outreach, you get out what you put in. You don’t need 1,000 emails to get ten mediocre results.

Pitching 87

Pitching Infographics Survey Resources 87

The Resolution Blog

JUNE 17, 2015

As well as ensuring we abide by the rules of the ASA with paid promotion with influencers there are also guidelines set by Google to ensure that paid promotion is being run for the right reasons for users online such as raising awareness, rather than trying to cheat the system for higher search rankings.

Google 120

Google Guidelines SEO System 120

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Buzzstream

DECEMBER 17, 2020

However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others. From pitches to landing coverage and everything in between, Digital PR can be done without a single tool.

Digital PR 161

Digital PR Tools Pitching Film 161

Critical Mention

SEPTEMBER 13, 2019

With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy. Asking questions like this provides a better understanding of how you should digitally communicate with clients. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

MAY 1, 2023

With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Rock the Status Quo

APRIL 26, 2017

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. “A great headline isn’t the magic bullet for content marketing; clarity is.” ” @morgancarrie… Click To Tweet.

SEO 100

SEO Community Writing Content Marketing 100

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. When you’re writing a press release, there are a lot of elements to think about. What About Keywords? Not so fast!

Writing 87

Writing Small Business SEO Local 87