Communications Conversations

SEPTEMBER 10, 2020

He’s a former journalist-turned-PR pro. Let’s hear more from this PR Rock Star. Let’s hear more from this PR Rock Star. Let’s go back to the beginning–how did you get your start in the media world? How did that prepare you for your first job in PR with Life Time? Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. I find mental models useful as a PR adviser and in everyday life. Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. 1 Charlie Munger.

How To 52

How To eBook Wikipedia Viral 52

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Offleash

SEPTEMBER 20, 2019

Involving VCs in PR is just good business. While VCs have long recognized that getting involved in their portfolio’s business outcomes is a win-win, many companies still aren’t taking advantage of them as valuable assets for PR. More and more, we see PR enjoying a prominence in the boardroom, and for good reason.

Financial 45

Financial Trends Interviews Examples 45

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

Sword and the Script

OCTOBER 4, 2016

He’s completed a doctorate program in business, has taken on a new role as “Executive in Residence” at Georgia State University and has partnered in founding a new sales consultancy aimed at B2B companies striving to grow revenue called Impact Technology Advisors. The net result for investors? A 400% increase in value over four years.

Technology 102

Technology System Data Leadership 102

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. HubSpot created the foundation for my inbound perspective. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Ishmael's Corner

MAY 5, 2015

It’s amazing how survival has a way of tuning one’s senses. I concluded after serving in the dual roles of U.S. Recognition from the Holmes Report as a finalist for the Tech PR Agency of the Year offers another proof point that it worked. Certainly, the ability to win new accounts and drive revenue growth is part of the picture.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. The thoughtfulness and passion in these predictions are an inspiration.

Writing 190

Writing Communications Marketing B2B 190

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. This is a great opportunity to create and participate in industry conversations leading into, at and even post HIMSS15.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Karen Freberg

AUGUST 21, 2018

However, this time the roles were reversed, and I was the one getting the book from one of my mentors and friends in the field. I was very proud to say I got my undergrad in PR at the University of Florida. How did Craig respond? Both are prominent professionals in the business and leadership management sector.

Leadership 40

Leadership Social Media Corporate Conference 40

PR Job Coach

NOVEMBER 26, 2020

Oh how times have changed. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Ageism is getting old. Long on experience” used to be a badge of honor. For many of us it is the pause that perplexes.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Graphic recording by Liisa Sorsa of "A Heart to Art Chat" unconference at the Art Gallery of Ontario.

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. But how valuable is it? How many PR programs can point to the number of prospects generated, or conversions from website visits? How many PR programs can point to the number of prospects generated, or conversions from website visits?

Publicity 255

Publicity Storytelling Automotive Software 255

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. 1 Gardner, H. 1 Gardner, H. Basic Books. 2023, November 28).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Starring roles for an agency team. No matter how big the account is or how long the engagement, it’s important to have a blend of account strategists and implementers to do the job. Here are the roles to look for when onboarding an agency. But it’s the people who make up the team that really count.

Agency 136

Agency Analytics Creativity Social Media 136

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. How does this impact sales? Sales Reps – Thought Leadership Rainmakers. After all, customers no longer buy just products.

Leadership 81

Leadership Reputation Measurement Video 81

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. Let us know what you think!

Sports 81

Sports Agency Industry Creativity 81

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Marketers play a vital role in this journey by bringing in new leads and nurturing them into customers, which in turn helps expand a business over time. Founded before 1950.

Company 66

Company Marketing Leadership Enterprise 66

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You’re thinking of completely overhauling how you market your company. One Where Good Guys Win. We both own PR companies, with a twist. One that few people know about.

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

JULY 31, 2018

Here at PR 20/20, we call these champions change agents. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. Prior to his current role, Chris executed digital transformation at two Cleveland manufacturing powerhouses. It doesn’t happen overnight, and every journey is unique.

Marketing 42

Marketing Leadership Engineering Education 42

Doctor Spin

APRIL 7, 2023

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. Why Latent Activists Are Interesting for Public Relations How To Identify (and Activate) Latent Activists Establishing a Hidden Arena (i.e. "Activist “Unleash” them upon the world, if you will.

Strategy 52

Strategy Groups Resources Wikipedia 52

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. This guide will help you improve your team workflow so that you stay current and create more value for clients in less time. What’s ahead: Map your PR team workflow. The result? Assign project teams.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Stuart Bruce

JUNE 4, 2015

Corporate PR professionals can learn a lot from political PR professionals and political PR professionals can learn a lot from corporate PR professionals. Some of the corporate PR leadership lessons I think we can draw from the Labour Party’s failure are: OST – Objectives, Strategy, Tactics.

Leadership 60

Leadership Policies Strategy Corporate 60