ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. We helped the company debunk the lies with the help of third party groups who specialize in quashing misinformation. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

NOVEMBER 19, 2015

The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels. Instead of storytelling… execute by STORYDOING. Images: Todd Dailey , Food Group ( Creative Commons ). Be big by being small.

Viral 120

Viral Content Marketing Consumer Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Focus Groups and Market Research: Brands can leverage the expertise of dadfluencers by involving them in focus groups or market research initiatives.

Brand 55

Brand Branding Instagram Community 55

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. In the right hands, SlideShare can become a poor man’s video.

Social Media 60

Social Media Storytelling B2B Media 60

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

David PR Group

OCTOBER 9, 2014

Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales. They are the ones who click, who make stories go viral, and who ultimately reach into their wallets and make purchases.

SEO 94

SEO Google Storytelling Writing 94

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

Video 48

Video Trends Storytelling YouTube 48

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. If you don’t understand the individual or group whose story you are telling, your story will sound false. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos.

Policies 120

Policies Internal International Public Affairs 120

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 40

Social Media Media Storytelling Local 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. It wasn’t a PR campaign, but the rescue of 12 young soccer players and their coach from a cave in northern Thailand tops my list of inspiring 2018 events that offered real-life storytelling lessons.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. “Content marketing will revolve more around individuals and storytelling components. Indeed, my own predictions are at the very bottom. 13) Personal stories drive stronger connections.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 21, 2017

Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. And, of course, they’re good storytellers. The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision. For every story, think WWYS: What would you share?

Viral 112

Viral How To Storytelling Facebook 112

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately? More on that soon.

Storytelling 80

Storytelling Marketing Viral Energy 80

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. A native grasp of PR, media, and visual storytelling. Timing helps, too. “We call B.S.”

Interviews 200

Interviews Groups Storytelling Social Media 200

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. He’s funding “groups who are succeeding in making a change when it comes to the people who amplify disinformation.”.

Ethics 172

Ethics Communications Nonprofit Journalism 172

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flack's Revenge

JANUARY 30, 2019

A viral video seemed to show high school kids in MAGA hats at an event, crowding and menacing a Native American. The bullies were, in fact, the bullied – as the kids had first been menaced by a group of Black Israelites. Emotion and narrative are pillars of storytelling. Then, Covington. Should they?

Media 120

Media Journalism Viral Twitter 120

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Scott Public Relations

NOVEMBER 10, 2022

That’s the kind of communication that goes viral. Yes, we know storytelling has been a communications mantra for some time. Individuals and groups can and must do their part. Get some attitude and some sass. It’s ok to be snarky and sarcastic, just don’t be mean. People today expect to be entertained. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52