Remove Content Marketing Remove Groups Remove Storytelling Remove Viral
article thumbnail

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. He specializes in SEO and Content Marketing activities.

article thumbnail

7 Things You Need to Know Before Starting a PR Business

Deirdre Breakenridge

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. group, business owners have hundreds of options for creating a much more personalized domain name that makes it immediately clear what they do and whom they serve.

Travel 281
article thumbnail

#SMWChicago: ‘If Content Is King, Then Context Is Emperor’

Cision

The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels. They took its fans’ needs, added its brand messaging and ended up with a content marketing strategy that earned tons of media coverage.

Viral 120
article thumbnail

The Rise of Dadfluencers How Brands are Harnessing Diverse Perspectives on Fatherhood

Burrelles Fresh Ideas

Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

Brand 56
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Not all predictions are positive.

Marketing 101
article thumbnail

Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.