Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. It’s true that the more you blog, the more clients you get.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MAY 3, 2016

Each year, I give recent grads the floor here and showcase some of the best PR students across the country. For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Bobby has natural instincts for PR.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Jason Brown , Founder/Principal, PublicCity PR. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

OCTOBER 29, 2015

When Jane Crofts wrote (at BehindtheSpin ) about the last few days of her official employment at the University of Lincoln, I asked her if she’d share further thoughts about her career for PR Conversations, enabling us to start a discussion about moving into, through and out of public relations. Guess what? I despised it!

Publicity 40

Publicity Local Training Education 40

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

MARCH 28, 2023

Its history, cultural diversity and impact on the globe make it truly unique. And although it has gone through many challenges in recent decades, including some questionable decisions and a surprising election or two, Europe still remains a great place to do business. To achieve this, a comprehensive PR strategy is crucial.

Measurement 62

Measurement Comparison Local Examples 62

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The consumer-driven news cycle & PR measurement. The “Where You Shop Matters” campaign for Visa. ?The And Kirsty, perhaps you could begin. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A fast paced event with four inspiring speakers and a lively audience.

Google 119

Google Data Government Social Media 119

Communications Conversations

JANUARY 5, 2017

Last year I made a post that I’m going to make into an annual series–or challenge. I did get to know the following folks better: Kait Cox (Sleep Number), Molly Snyder (Target), Dory Anderson (Lemke Anderson), Anna Lovely (Cargill), Dane Hartzell (Honeywell), and Crystal Schweim (OLSON). How did I do last year? via GIPHY.

SMB 60

SMB Meeting Web Energy 60

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. This guide will help you improve your team workflow so that you stay current and create more value for clients in less time. What’s ahead: Map your PR team workflow. The result?

How To 60

How To Software System Employee 60

PR Conversations

DECEMBER 16, 2015

In many ways 2015 has been a year of diversity, something we at PR Conversations champion in our vision to reflect a wide variety of voices, shine a light on lesser-known people and new experiences, offer a platform for informed discussions and take a fresh approach to looking at public relations in a global-local context.

Groups 40

Groups Sports Study Examples 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. Demographics under the microscope.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. Demographics under the microscope.

Communications 40

Communications Conference Government Policies 40

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164