PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 87

Public Affairs Communications Radio Television 87

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

JANUARY 23, 2012

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Have you got any favorite examples of storytelling among online communities?

Storytelling 68

Storytelling Community Video Interviews 68

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MARCH 1, 2016

There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. Blog storytelling has reach. Blogger commentary extends past its initial online platform.

Blogging 159

Blogging Interviews Storytelling Community 159

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Is Facebook still a good place to invest in social media marketing? I thought it would be great to get Drew Neisser’s views. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

MARCH 8, 2016

” You may not have something as compelling as a prison recording, but you can submit storytelling soundbites or reactions of people affected by the experience described, or even a narrated description of a strikingly visual asset. Can you start a relationship before you pitch?

Pitching 159

Pitching Radio Training Interviews 159

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. –

Media 94

Media Sports Agriculture Pitching 94

wiredPRworks

SEPTEMBER 30, 2020

Interview: craft a compelling and true-to-life storytelling narrative. Social Selling Secrets Network Strategy: Facebook. Define: what Facebook means to your brand. Integrate: How Facebook fits into your company’s mission and marketing. Refresh: Best practices on Facebook pages and groups. Measuring results.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. Join the group here.

Pitching 136

Pitching Interviews Video Report 136

Contently - Strategy

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Group interviews lead to groupthink.

Marketing 108

Marketing How To B2B Exercises 108

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game.

Video 120

Video Strategy YouTube Marketing 120

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Facebook [link]. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Barbara Rozgonyi on Facebook. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Similarly, visitors are more like to share multimedia content on Facebook and Twitter. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling.

Automotive 117

Automotive Mobile Interviews Video 117

Cision

JUNE 25, 2015

If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Update your profiles and bio.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. We’ve seen this with hyper-partisan Facebook pages that spread false information and fuel stereotypes and biases. Inaccurate tweets can spread like wildfire with dangerous implications.

Conference 97

Conference Internal International Travel 97

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook.

Storytelling 60

Storytelling Local Community Case Study 60

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

PR in High Definition

NOVEMBER 17, 2017

It has now been confirmed that Facebook helped endorse Russian content, reaching 126 million Americans. Unsurprisingly, Facebook is now undergoing a major revamp. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. How then, can we win (back) the public’s trust? The customer is always right.

Policies 72

Policies Facebook Advertising Advertising 72

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based.

Journalism 78

Journalism Social Media Radio Fashion 78

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Then I check my Twitter feed for news via my iPad and my Facebook feed for what’s trending. With a daily newspaper, journalists have to hook readers high in the story in the first few sentences.

Print 48

Print Newspapers Interviews Journalism 48

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. And storytelling is a key part of that. Then, figure out how your brand can solve those problems.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Ishmael's Corner

MARCH 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

5W PR

JANUARY 8, 2019

Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Makeup artists grow followings on Instagram and are then interviewed for major magazines. Consumers read articles from their Facebook feeds and shop from influencers’ “swipe up” stories.

Brand 74

Brand Branding Instagram Fashion 74

ReimaginePR

OCTOBER 3, 2016

Pay for promotion on Facebook and Instagram. Make a video promoting your ebook and share it on Facebook and Youtube. This same advice applies to being interviewed on videos and podcasts. Gently nudge your audience to promote your eBook to their social circles. Promote Your Ebook On Social Media. Promote Your Ebook On Your Blog.

eBook 219

eBook How To Writing Community 219

Cision

JUNE 9, 2016

In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. Your brand needs to do more than just communicate if you want to connect with your audience. You recently set up your own brand consultancy, Ace Brand Strategist.

Training 0

Training Leadership Brand Branding 0

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. So for social platforms like Facebook, clicks are most important.". See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) Fast forwarding to today, Facebook has now evolved into a dominant force in determining the reach of media stories. Facebook generates up to 20 percent of the traffic to news sites. Furthermore, 30 percent of U.S.

Facebook 148

Facebook Storytelling Media Retail 148