Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This begins the process of creating the interviewer-interviewee relationship. Issue 2: Being a bricoleuse/bricoleur.

Interviews 51

Interviews Ethics Education LinkedIn 51

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. We found this exercise to be useful. Not sure exactly what MOS stands for or what a “blind interview” is?

Pitching 136

Pitching Writing Journalism Guidelines 136

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Interviews 40

Interviews Ethics Education LinkedIn 40

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful? Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Deirdre Breakenridge

JANUARY 3, 2018

The interviews with business leaders are eye-opening. Every morning (no matter how busy the day ahead), I’m finding time for reading, meditating, stretching, journaling, etc. E = Exercise. S = Scribing / Journaling. which is extremely liberating. The author lays out a plan called S.A.V.E.R.S., A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Report Automotive Media 74

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” A great example is this post on “engagement journalism.” ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. what is unstated is 75% of reporters may see these as a fact of life. Comment: Amen.

Survey 101

Survey Report Media B2B 101

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

PRSay

JUNE 11, 2021

In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. As a team, we worked together to create information for the public in ways that would catch their attention without distracting them with numbers.

Publicity 157

Publicity Social Media Report Fashion 157

Landis PR

JANUARY 18, 2023

A terrific foundational exercise for a 15-year-old. Yet it’s an interview dodge worthy of a real-life PR pro. Landis: What is ChatGPT’s effect on journalism? Robin Carr : When it comes to journalism, ChatGPT could potentially be dangerous, especially in this era of “fake news.” Rinse and repeat. See what I did there?

Education 52

Education Training Technology Journalism 52

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). Q) It’s like the camera isn’t even there during the interviews as each woman shares her story. I also approached each interview as a conversation. Q) To build trust?

Film 60

Film Internal International Storytelling 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Trends 0

Cision

APRIL 6, 2016

The whole point of the exercise is to get closer to buyers. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. They are not created keeping buyers in mind.

How To 120

How To Tools Viral Exercises 120

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

Technology 61

Technology Marketing Retail Interviews 61

Ethical Voices

JUNE 27, 2023

I’ve done more than 150 ethics interviews, and this is the first time this example came up, and I love it. ” If I feel that way, I suspect that the reporter at the Wall Street Journal may feel that way too. Listen to the full interview with bonus content here. What is the best ethics advice you ever received?

Ethics 78

Ethics Corporate Leadership Groups 78

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . The point is to create trust and demonstrate expertise.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Boots on the ground interviews with PR, marketing, sales leaders. On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. How would you characterize the difference in roles?

Agency 60

Agency Corporate Interviews eBook 60

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. I didn’t understand it and at the time it was like I don’t get this and I don’t want to do it. And years later I’m like, it was fascinating.

Ethics 105

Ethics Data Training Agency 105

Norton's Notes

DECEMBER 21, 2014

Since creating his blog back in 2006, Sisson claims that his aims are to empower and motivate people by encouraging them to take full responsibility of their own health and wellbeing, and that exercise doesn’t have to be as painful as you are led to believe. indulges readers in his own personal life, his daily routine, and exercise morals.

Blogging 44

Blogging Training Exercises Sports 44

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? ” she said, carefully.

Meeting 40

Meeting Publicity Trends Interviews 40

Waxing UnLyrical

AUGUST 22, 2010

Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Fabulosity comes to those who weight , from Fun and Fit: Q and A with K and A. Anti-self-deprecation is the New Black , from Nanny Goats in Panties.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It’s a great way to exercise your writing muscles. It helps you understand the medium. Blogging is a strange beast. Pitches, content creation, op-eds, etc.

Blogging 90

Blogging Facebook Twitter Writing 90