Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. what is unstated is 75% of reporters may see these as a fact of life. Comment: Amen.

Survey 102

Survey Report Media B2B 102

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. How long have you been in journalism and how did you get started?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Don’t miss these interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. What are some other things we can do beyond if the media pitches aren’t landing? And years later I’m like, it was fascinating. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? These are now factors you should consider before pitching a journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? These are now factors you should consider before pitching a journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40