Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. .

Advertising 334

Advertising Advertising B2B SEO 334

PR in High Definition

MAY 24, 2023

If a business experiences a reputational setback, wants to improve media relations, or is looking for a creative new way to boost visibility, there is a need for soft skills that only us humans can bring to the table. Eurovision is a perfect example of how the human influence shapes reputation.

Reputation 62

Reputation Tourism Creativity Television 62

PRSay

MARCH 18, 2020

In addition, journalists who are not assigned to coronavirus-related stories often have limited resources and value multimedia and PR support. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.”

Resources 214

Resources Pitching Television Radio 214

PRSay

NOVEMBER 15, 2019

Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure. Sure, public relations is far more than ads and exposure.

Analytics 159

Analytics Television Banking Data 159

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. It’s a good example of a data source and in this instance it serves insights directly.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Landis PR

MAY 3, 2021

My recent assignment to produce a half-hour piece on last summer’s CZU Lightning Complex fires in the Santa Cruz Mountains is a great example of the kind of work I enjoy best. Something I love about public television is that there is room to consider the touching and gentle stories that are just fun to learn about.

Meeting 98

Meeting Agriculture Media Television 98

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For example, here Google’s semantic search analyzes the phrasing “Where is Elvis?” Certain kinds of smart televisions can “overhear” conversations.

Trends 120

Trends Mobile Web System 120

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is.

Radio 92

Radio Television Social Media Sports 92

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. It allow you to niche to attract your ideal clientele as well. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 106

Interviews Publicity Technology Social Media 106

Bianchi Biz Blog

AUGUST 8, 2022

It’s easy to find examples of manufacturing technology deployments at huge companies with tremendous resources to throw at the problem. My wife and I enjoy binging television shows. Finding common media ground between us is challenging, but she is very patient with my choices. :).

Technology 95

Technology Meeting Media Analytics 95

Communications Conversations

JUNE 28, 2018

The University of Kansas athletic department, for example. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. Working for an amateur or professional sports team has always been a dream of mine. How do you manage that expectation?

Sports 113

Sports Travel Television Agency 113

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. I started in cable television. That’s a great example and it’s a challenge a lot of people face. Have specific examples that you can relay and if you can, time and location. Here’s an example.

Healthcare 68

Healthcare Ethics Communications System 68

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. What KPIs Matter Most?

Measurement 166

Measurement Strategy Media Analytics 166

5W PR

APRIL 9, 2019

Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Postmates, for example, recently ran a billboard campaign touting the benefits of their service and how it keeps weary commuters from having to cook dinner.

Consumer 60

Consumer How To Advertising Advertising 60

PR Conversations

OCTOBER 27, 2023

Unfortunately, I’m afraid a lot of public relations practitioners try to practice these other models with cyber media. Historically, whenever a new medium is invented people use it in the same way that they used the existing media. He asked what I had done in Nigeria, and I said I had lectured about public relations.

Reputation 52

Reputation Social Media Internal International 52

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. That became my life passion, and I continued growing in that career field. I’m trying to do everything I can.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Bad Pitch Blog

AUGUST 11, 2007

2) Two Techniques That Help You Embrace Brevity Copyblogger Less is More 3) Pitching Breakfast Television in Toronto PR Works David Jones serves up a dish of media relations insight on pitching TV. Alan details this for one of his clients.

Journalism 40

Journalism Television Pitching Measurement 40

Critical Mention

APRIL 26, 2017

If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. How do you prepare for these interviews and do you have any secret weapons you keep in your arsenal when speaking to the media?

Sports 60

Sports Internal International Enterprise 60

Critical Mention

MAY 21, 2020

Below you can see a perfect example of a tweet about an upcoming tournament being shared by a soccer fan, and then multiple fans liking, retweeting and responding to that tweet: Here are the details I’ve learned about the upcoming #NWSL tournament in Salt Lake City.

Sports 111

Sports Social Media Media Groups 111

Journalistics

MAY 26, 2015

Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. This sounds great to me, but apparently traditional news outlets are only getting a small slice of that pie.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. This sounds great to me, but apparently traditional news outlets are only getting a small slice of that pie.

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

FEBRUARY 6, 2020

As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job. Similarly, if your current solution doesn’t deliver results in real time, you aren’t getting maximum value out of your investment.

How To 106

How To Media Radio Print 106

Critical Mention

NOVEMBER 22, 2019

Therefore if someone makes a positive media mention, it provides opportunities to show the marketplace that your product or service carries weight. In fact, Crazy Egg has reported that 25-40% of all traffic and lead generation comes from earned media. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 18, 2019

If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

Critical Mention

FEBRUARY 27, 2020

My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV).

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Today, competition for attention can be fierce. Conversely, a longer version is appropriate for an organizations’ website.

Publicity 224

Publicity Real Estate Nonprofit Television 224

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. This is one of my favorite times to pitch television. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them.

Pitching 130

Pitching Television Media Real Estate 130

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

PRSay

JUNE 28, 2022

Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. Despite very public and memorable examples, communicators seem to learn this lesson the hard way. Television images showed the sinking oil rig engulfed in flames and black smoke. Learning from the past.

Conference 180

Conference Crisis Training Public Affairs 180

Burrelles Fresh Ideas

OCTOBER 31, 2023

A prime example was the global buzz surrounding the announcement in early 2020 that Prince Harry and Meghan Markle would be stepping down as senior members of the royal family. Perhaps the most famous newsjacking example for a brand involves Oreo cookies and Super Bowl XLVII.

Ethics 103

Ethics Trends Social Media SEO 103

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 93

Marketing Local Crisis Management Internal 93