ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

The Resolution Blog

JULY 30, 2019

There’s no better example of this than the Holocaust. The campaign was created by Wieden+Kennedy Shanghai and used a multichannel approach that integrated social media engagement, immersive experiential marketing, and gamification. Takeaways Use Instagram in tandem with other forms of marketing and PR. What are you waiting for?

Instagram 120

Instagram Examples Brand Branding 120

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM vs. Data Driven Attribution. Both attribution and MMM have some blind spots.

Media 221

Media Measurement Analysis Television 221

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Look at magazine covers for great hook examples. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. One of my favorites is AARP Magazine.

Publicity 331

Publicity Television Local Pitching 331

Mark My Words

AUGUST 15, 2022

And much like many other markets, it isn’t a level playing field; the deck is stacked to favour the biggest marketing budgets, the most prominent venues, the strongest web of industry connections, and the Fringe Society – the closest thing we might have to the “invisible hand” – is doing little to even the odds.

Examples 60

Examples Film Transportation Creativity 60

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. This is one of my favorite times to pitch television. We all have something that would be advice to them. Realtors, how can a recent grad buy a home? Should they rent? Transcript.

Pitching 130

Pitching Television Media Real Estate 130

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM vs. Data Driven Attribution. Both attribution and MMM have some blind spots.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM vs. Data Driven Attribution. Both attribution and MMM have some blind spots.

Media 195

Media Measurement Analysis Television 195

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

Pitching 223

Pitching Media Television How To 223

Mindful Marketing

NOVEMBER 14, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “ unite ,” and “heal.”

Marketing 71

Marketing Television Sports Examples 71

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

Maxim Behar

JUNE 6, 2024

You are with "Good Morning, Europe" airing on television Euronews Bulgaria. We only see people talking on television, but there is no concept, vision, or strategy that differs from what we have seen. Germany and Austria, for example, are not "abroad" anymore, or at least should not be. Host (Diana Radeva): Hello again!

Television 40

Television Government Financial Internal 40

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Crisis Social Media Reputation 385

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Besides that, sponsored posts by influencers are being received differently than commercials on television or in magazines.

Marketing 94

Marketing Television Instagram Case Study 94

Shift Communications

SEPTEMBER 26, 2016

We know, for example, that they are there to work remotely or study, but we don’t know whether or not they successfully did so. How many people in the general population/addressable market would consider a coffee shop a good location for work and study? Vice President, Marketing Technology. Are they profitable visitors?

Study 60

Study Examples Local Television 60

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. Then include this handle in your offline marketing materials.

Social Media 120

Social Media Marketing Media Study 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix. For anyone who works in public relations, content still reigns supreme.

Advertising 334

Advertising Advertising B2B SEO 334

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Not getting the best response to your press releases and marketing materials? Take this year’s big Netflix holiday release, for example.

Film 147

Film Publicity Television Local 147

Prohibition

AUGUST 19, 2022

Listeners have different functions for their podcasts, for example some people use podcasts as a form of entertainment, listening to series of stories similar to an audiobook or a comedian musing over their jokes. Why are podcast good for marketers? Statista quotes that, in the United Kingdom there are 21.2m

Television 62

Television Advertising Advertising Instagram 62

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. A good example is the maturity of voice interactivity and digital assistants. 9 Marketing Podcasts Worth a Listen. 1) The Marketing Companion. 3) Marketing Smarts .

Marketing 90

Marketing B2B Interviews Content Marketing 90

Mindful Marketing

MAY 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. There are examples of good and evil mass communication in every sector. of the U.S.

Advertising 90

Advertising Advertising Television Radio 90

5W PR

JUNE 30, 2023

For kids’ snack brands, associating with well-known characters from popular cartoons, movies, or television shows instantly creates a sense of familiarity and trust among young consumers. Market Differentiation and Competitive Advantage In a saturated market, product licensing provides snack brands with a distinct competitive advantage.

Brand 78

Brand Branding Consumer Television 78

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Provide examples and help the journalist tell a good story.

Media Training 183

Media Training Training Interviews Media 183

Deirdre Breakenridge

JUNE 25, 2018

Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her. Take Manchester United as an example.

Sports 150

Sports Television Social Media Newspapers 150

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “In

Content Marketing 60

Content Marketing Marketing Television Film 60

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Burrelles Fresh Ideas

OCTOBER 31, 2023

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. A prime example was the global buzz surrounding the announcement in early 2020 that Prince Harry and Meghan Markle would be stepping down as senior members of the royal family.

Ethics 103

Ethics Trends Social Media SEO 103

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Mr. Pink’s example is the car dealership and its salespeople. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR for Anyone

OCTOBER 13, 2021

Examples could be a guide for first time home buyers, a checklist on how to stage a home before selling, a downsizing guide, or an estate sale checklist. . Check out my real estate offer to use as an example and feel free to download the guide – www.GetPressToday.com. Step 1 – What’s your offer? Step 2 – Create your offer.

Real Estate 130

Real Estate eBook Privacy Video 130

Stephen Waddington

OCTOBER 21, 2021

It’s an area of the economy that includes a range of activities from marketing and public relations to film, and from publishing to museums and galleries. They dominate key creative roles in the sector, shaping what goes on culture, media, and television. Examples of socio-economic disadvantage are embedded in every life stage.

Creativity 149

Creativity Industry Policies Mobile 149

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. I posted on the NYC Tech PR Facebook group, for instance, which is a great resource for PR professionals and marketers. Nail the moderator first.

How To 211

How To Television Groups Leadership 211

Mark My Words

OCTOBER 14, 2022

This week Channel4 has dominated headlines by focusing on the latter element of its output and seizing the initiative from ITV and Channel 5 as the silliest billy in UK television by announcing a series of shows that also function perfectly as publicity stunts.

Television 60

Television LinkedIn Advertising Advertising 60

PR for Anyone

AUGUST 18, 2022

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” The third day, we take our VIPs into a television studio. And it’s so awesome!

Media 130

Media Nonprofit Pitching Television 130