Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Take, for example, the recent Brexit vote. times every day.

Media 120

Media Viral Comparison Social Media 120

Sword and the Script

NOVEMBER 25, 2014

It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. Two in particular stood out for me.

Viral 116

Viral Infographics Web Content Marketing 116

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. For example, it included a comment suggesting “more exclamation points.”. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? The edits were eccentric.

Creativity 60

Creativity Infographics B2B Corporate 60

Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. I’ve produced an example below, to show my methods.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

Survey 90

Survey How To Reddit Pitching 90

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. For example, social media once lauded for democratizing publishing is largely a paid game today. Anchor text links in press releases too are another example. Viral Marketing: The Hope, Hype and Helplessness.

Web 60

Web Google Mobile B2B 60

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online. Don’t just stop there.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time. Recent B2B marketing video statistics.

B2B 138

B2B Video Marketing Survey 138

Solo PR Pro

JUNE 9, 2015

If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Infographics. Back to that data. Crowdsource.

Blogging 40

Blogging Guidelines eBook Viral 40

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Be honest about your marketing strategy.

Social Media 40

Social Media How To Media eBook 40

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We’ve got some examples of that. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Understanding these psychological aspects of visual content is crucial for content marketers. Visual Content Creation Examples Exploring the various forms of visual content can reveal powerful ways to engage your audience.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. ” (Hint: “Because every marketing guru says so” is not always the right answer.). Blog posts into eBooks.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Hint: “Because every marketing guru says so” is not always the right answer.) Did one of your white papers go viral or get backlinked by many notable websites? See where we’re going with this?

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JANUARY 23, 2019

“It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. Are explainers the future of content marketing? “It’s whatever people are asking about today in the world.

Media 111

Media Journalism Content Marketing Education 111