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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Still Seeking Inspiration? Literally.

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4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

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The Best Execution for your Link Building Campaigns

Buzzstream

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Let’s get into it.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys. Census Bureau or WorldBank are examples of sets that can get analyzed and combined. Internal Datasets.

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Media Monitoring and The Information Iceberg

Cision

For example, James highlighted how in less than one week, the app Pokemon Go gained more users than Tinder or Twitter, twice the engagement rate of Snapchat and a social user mentioning the app approximately 1.67 It’s worth noting that what is viral to your brand might not be viral to the rest of the world, or vice versa,” James said.

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The Cost of a PR Disaster

Shift Communications

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Read the infographic below to learn more about how much bad customer experiences can cost companies.