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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294
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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97
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Nonprofit Local News Gains Steam

PRSay

During a virtual event hosted by Milwaukee Press Club on Feb. It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values.

Nonprofit 174
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Event Sustainability — The Triple Bottom Line

Landis PR

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 195
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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Positive media coverage can improve a brand’s reputation and expand its reach. By providing timely, newsworthy information, travel brands can secure feature articles, reviews, and mentions in reputable publications, which boosts credibility and trust among potential customers.

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COVID Vaccine Distribution – First Crisis PR Event of 2021

The Stalwart Blog

One of the chaotic events of this week certainly includes the confusing rollout of the vaccines to combat COVID. Do this on a regular basis and give people an understanding as to where the bottleneck is related to your local neighborhood and how you’re working with state and federal agencies to fix it.

Crisis 78