Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Simply put, we reposition and protect brand reputations.

Ethics 77

Ethics Publicity Education Reputation 77

PRSay

MARCH 1, 2016

Not long ago, the discussion of social media and reputational risk focused internally on what the company was doing to “be social.” Today, reputational risk continues to score as one of the top risks with executives, but the c-suite conversations are beginning to shift from what […].

Reputation 113

Reputation Social Media Media Internal 113

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial.

Reputation 62

Reputation B2C Ethics Trends 62

5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact.

Consumer 78

Consumer Financial Ethics Banking 78

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 126

Publicity Ethics Government Policies 126

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

Reputation 159

Reputation How To Employee Financial 159

Solo PR Pro

MAY 7, 2024

Why Personal Branding Matters for Freelance PR Professionals In an industry built on the foundation of building and nurturing reputations, your personal brand stands as a testament to your expertise, values, and ability to deliver results. Leverage Social Media Social media is a powerful tool for personal branding.

Brand 92

Brand Branding Reputation Ethics 92

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

Real Estate 52

Real Estate Reputation Company Employee 52

PR in High Definition

SEPTEMBER 26, 2018

When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. That’s where Ethical OS comes in. The post Tool of the Month: Ethical OS appeared first on Firefly Communications. Take Facebook, for example.

Ethics 48

Ethics Tools Technology Facebook 48

Reputation Specialist Michael Toebe

FEBRUARY 20, 2022

We know a damaged or terrible reputation can bring us consequences and pain yet what do we do when our spouse is the one directly responsible for that reputation, ongoing scrutiny, criticism, and risk to your overall well-being? 27 revealing a series of posts published on the conservative social media site Gab.com.

Reputation 52

Reputation Ethics Newspapers Financial 52

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The blurring of paid and owned media. The biggest ethical challenge for me sometimes is you need to say no. I feel very, very fortunate.

Ethics 52

Ethics Real Estate Agency Company 52

5W PR

MAY 22, 2023

Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. They provide social proof of the quality of services and expertise of staff, making potential customers more likely to trust them.

Industry 88

Industry Reputation Education Training 88

5W PR

JULY 15, 2023

Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Engagement In today’s digital age, social media is a vital platform for wellness communications in this industry. Develop a strong presence on social platforms to engage with the target audience directly.

Corporate 78

Corporate Industry Communications Ethics 78

Burrelles Fresh Ideas

JANUARY 16, 2024

Information spreads rapidly through social media, websites, and other online platforms. Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Social media has redefined the public relations landscape, making authenticity more critical than ever.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation.

Corporate 65

Corporate Reputation Brand Branding 65

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Monitoring and engagement Monitor social media channels for discussions about the brand.

Brand 78

Brand Branding Crisis Communications Healthcare 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. Solution: From courting media to scaling your story efforts, the smallest mistakes or overeagerness for coverage can stop a campaign in its tracks. Solution: Read the room.

Pitching 240

Pitching How To Report Radio 240

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust.

Journalism 156

Journalism Survey Ethics Report 156

Deirdre Breakenridge

OCTOBER 5, 2016

Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. With influence top of mind, where is the conversation about reputation & credibility? What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages?

Twitter 293

Twitter Community Ethics Radio 293

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. The authors have a broad view of what public relations encompasses, concluding it has evolved from news and reputation management to general corporate and government activity and lobbying. It’s a polemic takedown of public relations practice. But is it still all-powerful?

Ethics 105

Ethics Government Corporate Exercises 105

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

5W PR

FEBRUARY 12, 2023

Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. It also means fashion brands are going to become a lot more transparent about their work ethics. They can include them in their social media content, and website.

Trends 88

Trends Fashion Brand Branding 88

5W PR

JUNE 2, 2023

Sustainability in Fashion Sustainability in fashion refers to the use of environmentally friendly materials, ethical production practices, and responsible waste management. Second, it is important for the industry’s reputation. Using Social Media Platforms Social media is a powerful tool for communicating sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

Karen Freberg

MAY 14, 2018

This was actually something Jason did share w/ my #FrebergSM class earlier this year and he discussed how there are influencers who are only on the stage about social media, but they are not the ones who are actually doing the work in social media. This is something you see happening everywhere it seems in social media.

Social Media 41

Social Media Ethics Media Guidelines 41

PR in High Definition

FEBRUARY 27, 2023

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. Media monitoring and outreach One key area ChatGPT said it could help comms professionals is in monitoring and analysing media coverage more efficiently.

Industry 62

Industry Communications Technology Reputation 62

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

5W PR

FEBRUARY 12, 2023

Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. It also means fashion brands are going to become a lot more transparent about their work ethics. They can include them in their social media content, and website.

Trends 78

Trends Fashion Brand Branding 78

5W PR

JULY 21, 2023

This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise. Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers.

Retail 78

Retail Local Consumer Community 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. Key metrics include: Reach : The number of people exposed to a piece of media.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns.

Brand 62

Brand Branding Ethics Storytelling 62